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Remove campaign multi-touch

KoMarketing Associates

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

DECEMBER 6, 2016

Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. By creating separate campaigns segmented by personas, marketers have the ability to measure performance separately, see how personas react to content, test different offers to personas to find best-fits, and optimize accordingly.

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