Crimson Marketing

JANUARY 23, 2015

There are general key performance indicators (KPIs) that all marketers must measure, but are you measuring in a way that allows you to fully understand marketing ROI? The truth is these metrics have no affect on your marketing ROI. ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100