LeadsRX

MARCH 21, 2022

LeadsRx provides data from multi-touch attribution (MTA) and broadcast attribution to Hybrid, helping Calvin and others determine what is working – and what is not – in advertising campaigns. With no marketing analytics department, the business relies on the human touch Calvin and Bryan give the attribution data.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

LeadsRX

MARCH 12, 2021

Out of all the metrics, digital marketers pay the most attention to their return on investment (ROI). Better yet, a key measurement is return on ad spend (ROAS). This is why it’s crucial to incorporate attribution modeling when calculating your actual marketing ROI, or ROAS. Incorporates a Multi-touch Approach.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Multi-Channel ROAS 98

Martech

NOVEMBER 15, 2021

Built 100% on the Salesforce platform, Full Circle Insights offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Full Circle Insights’ Campaign Attribution product helps marketers optimize their marketing mix and pinpoint which campaigns generate pipeline and revenue results.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This guide is for you. Let’s begin!

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Buffer

SEPTEMBER 3, 2019

Whether you’re looking at running some omnichannel campaigns or if you’re wanting to measure the impact of some quick experiments, we hope these tips will have you covered. Attribution is very close to another key social media metric: ROI. The difference between ROI and attribution. ROI stands for return on investment.

Multi-Touch Attribution 72

Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72

Single Grain

JULY 31, 2023

Let’s take a look at each of these areas and discover how they contribute to the effectiveness of local PPC campaigns. Conversion Optimization Local PPC campaigns can be optimized for conversions by targeting the right audience, using effective ad copy and optimizing landing pages.

PPC 52

PPC Cost per Acquisition Conversion Cost Per Click 52

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. While the platform doesn’t allow for the same depth of customization that other platforms do, it does make running email campaigns easy. 14 Ways to Kickstart Your Mobile Email Marketing Campaign. How to Get More Responses From Your Cold Emails.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

Valasys

JANUARY 2, 2020

Furthermore, PPC advertising can give marketers some competitive advantage in improving their organic campaigns. The feature is known as “auction time bidding” Some of the smart bidding strategies are Target CPA, Target ROAS, and Maximize Conversions & Enhanced CPC.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Single Grain

SEPTEMBER 14, 2022

Advertisers can let their imaginations run wild with campaigns that aren’t limited by the laws of physics. They can dig deep into the virtual medium and produce campaigns and experiences that blow customers’ minds. 31 Best Digital Marketing Campaigns You Can Swipe. * 7 Ways to Leverage AI in Social Media Marketing.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59