Want to Master Your Next Creative Brief? 10 Key Sections to Cover
ClearVoice
JANUARY 31, 2019
Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. The best way to set the right tone for a creative brief is to lay out the campaign goals in a clear, concise O bjective section at the top.
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