Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. What are the best practices within the industry and otherwise to develop an effective lead nurturing campaign strategy?

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

PureB2B

MAY 30, 2022

Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. Improve Account-Based Marketing Campaigns. If you’d like to know more about how we could help to grow using technographic data, please get in touch. Why You Should Care About Technographics?

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. In other words, can the advertiser address a certain type of user or customer with an ad campaign? Popular attribution methods include first touch, last touch, and multi-touch.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Directive Agency

MARCH 6, 2017

Let’s start by addressing this question thoroughly and then dive into tactics you can execute across your campaigns. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. Does Social Media Generate MQLs?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Marketers need to focus on & optimize their multi-channel attribution strategies.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

ClearVoice

JANUARY 31, 2019

Given creative, marketing or campaign briefs exist in all areas of business — advertising, media, PR, design, architecture — understanding the art of how to produce a good one is important. The best way to set the right tone for a creative brief is to lay out the campaign goals in a clear, concise O bjective section at the top.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 12, 2019

Targeted campaigns are run to convert VIP prospects. ABM is used to execute tailored & personalized programs & campaigns based on deep customer insights. The marketers need to scrutinize whether they can realistically support the convergence of multiple campaigns. Assimilate the intent Data for Targeting : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

JULY 29, 2019

Accordingly, personalized campaigns can be created for the prospects. The more the customers would resonate with the ad campaigns being displayed by the organizations, the higher will be chances of conversions. Emotional analytics can help in optimizing content strategy through multi-channel marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 10, 2019

For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. We evangelize hyper-targeted campaigns to help our customers architect the perennially revenue-fetching sales pipelines.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. “What’s difficult, and where most fall off, is psychographics. Psychographics look deeper into what a company is thinking and feeling, including its priorities and concerns about products or solutions. Firmographics provide a detailed profile of an organization.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

The ABM Agency

MARCH 28, 2023

Therefore, we’ll look at ways to use data sources effectively in your campaigns and why content marketing is crucial for success. By leveraging these technologies, marketers can streamline processes and optimize campaigns to reach their desired goals. Data-driven marketing is a necessity in the modern digital environment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Martech

FEBRUARY 9, 2024

Geographic data This will inform sales territory management, site selection for retail stores and services, regulatory and legal compliance, supply chain issues, advertising campaigns, disaster response issues and regional trends and preferences. Remember that some customers — like snowbirds — might have multiple locations.

Ideal Customer Profiles 105

Ideal Customer Profiles Mobile Advertising Customer Satisfaction Marketing Management 105

Zoominfo

MARCH 4, 2018

Consider these statistics ( source ): In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. Marketers have noted a 760% increase in revenue after segmenting their campaigns ( source ).

Marketing AI 194

Marketing AI Personalization Work Management Marketing Management 194

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Unbounce

JUNE 23, 2023

I was super excited to see that Meta announced this week AI-powered tools to streamline ad processes, so text variation automatically creating multi variants supported by image creation to support the variants, all supported by cropping and sizing to do the same. You go in, say “ChatGPT tell me how to build a marketing campaign for this soup.”

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 8, 2019

They also need to assimilate the feedback from the end-users & clients in their email marketing strategies, to improve, split test-run & ultimately optimize them for their email marketing campaigns across omnichannel. This step helps one to effectively optimize all the campaigns. Steps to Optimize Email Marketing.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Valasys

AUGUST 26, 2019

The modern B2B content marketing needs to be executed across multi-channel. The omnichannel content strategy prioritizes customers & ensures that customers are served with phenomenal experiences at every touch-point as opposed to merely having diverse touch-points in place. Ways to Architect an Impactful Content Strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 22, 2019

The backdrop of B2B marketing has now evolved & companies have started brainstorming about the swathe of their digital footprints, left on several platforms at web, which are utilized in creating hyper-targeted advertisements or campaigns to attract, engage & convert their potential buyers.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing AI 53

Hubspot

SEPTEMBER 26, 2013

An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. You can’t paint a happy little nurturing campaign without both. It helps an inbound marketer visualize the ideal prospect, their behavior, demographic profile, and psychographic information.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28