SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Marketing Campaigns. Campaigns are what make companies memorable.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ViewPoint

APRIL 24, 2018

times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. If your targets are senior, I recommend you test a multi-touch campaign against an automated marketing effort to determine which method results in more revenue.

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

Zoominfo

OCTOBER 10, 2019

By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. The three main types of marketing attribution are as follows: First-touch attribution, last-touch attribution, and multitouch attribution. Comparatively, 43.2%

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Vidyard

OCTOBER 17, 2018

Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. via GIPHY We recently hosted a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience. What are first and last touch attribution?

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Adobe Experience Cloud Blog

OCTOBER 8, 2020

This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. Webinars [2.56%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers.

Demand 52

Demand Brand Identity Branding Work Management 52

The Point

JULY 27, 2018

a Webinar is a low bar offer (though not as low as a white paper because of the additional time commitment). * But even if you’ve done everything else correctly – stunning creative, personalized and relevant message, identifying the ideal personas – the wrong offer will sink your campaign anyway. Photo by Drew Beamer on Unsplash.

Account Based Marketing 100

Account Based Marketing Campaigns Multi-Channel Demand Generation Agencies 100

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

SmartBug Media

DECEMBER 9, 2022

Workflow Builder: Easily automate follow-up email campaigns, set up lead routing, and more to save your team time and effort. Campaigns Tool: Group all your related content together in a campaign and measure the effectiveness of the campaign as a whole.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Tiecas

MARCH 21, 2024

We did a trade show campaign for an international manufacturer of bandsaws used in the metal casting industry. I once set up an online store for a manufacturer of safety equipment serving the refinery, marine, and cheese processing industries. It’s about a continuous process of tracking, analyzing, and refining your marketing efforts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Engagio

SEPTEMBER 13, 2023

At least not in B2B, where our solutions are multi-faceted and more powerful than buying a hairdryer or pair of shoes. Implemented a Digital Touch nurture program, which tripled the percentage of accounts certified within the first 30 days and dropped the average time to gain certification from 140 days to 22. And you’re not wrong.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Step up your swag. Prioritize follow-up.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Vidyard

DECEMBER 19, 2017

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. Key videos that don’t take much time to produce, and can easily be repurposed are; Host more on-demand webinars. webinar content is an easy way to increase engagement and drive demand.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Adobe Experience Cloud Blog

OCTOBER 5, 2016

I’ll cover three big mistakes now, but if you’d like a deep dive on the below and/or you’re interested in learning about additional mistakes, you can register for my upcoming webinar, 8 Biggest Mistakes Demand Generation Marketers Make and How to Avoid Them. Not Segmenting Your Database.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

LeanData

JULY 13, 2020

However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. What is the most successful touch point in pre-opportunity creation versus post? View of every touch on an opportunity through multiple models.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Vidyard

APRIL 10, 2019

integration to add maximum personalization to your sales drip campaigns. Create personal intro videos or product demos, add them to an email sequence in Reply.io, and automate one-to-one email engagement at scale with a personal touch. Reply.io : Use the Vidyard GoVideo and Reply.io

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

DealSignal

FEBRUARY 18, 2024

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Choozle

OCTOBER 22, 2021

Ikea nailed this fledgling concept and scaled it up to the multi-billion dollar global corporate behemoth they are now—all without lifting more than a five-cent Allen wrench. Having a personal touch on your items makes you who you are, and it represents how you identify yourself. Just ask Ikea.

Work Management 70

Work Management Marketing Management Advertising Agencies Advertisements 70

Zoominfo

JUNE 22, 2022

Warm Calling Warm calling, by contrast, is calling a prospect who has previously shown interest or been in touch with your business. Every sales team should have a process to streamline tasks and make the team more effective in how you cold call. There are two types of warm prospects: direct and non-direct.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

The Point

MAY 14, 2012

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Unfortunately, that pressure can steer marketers into a premature focus on mere process efficiencies and basic, tactical campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Madison Logic

FEBRUARY 7, 2024

Personalization is no longer a nice touch—it’s a buyer demand. A multi-channel, brand-to-demand strategy maximizes your exposure to buyers so that your brand stays top-of-mind throughout the decision-making process. Privacy should not limit your scale, personalization, or impact.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Jackie Walts

FEBRUARY 5, 2020

Anytime someone new joins the team, make sure there is an onboarding process and they take advantage of it. Recently, I’ve seen emails go to the wrong list, emails go with broken links and even an entire multi-touch nurture program fire all in one day because someone new didn’t understand how to use the software. Manual, even.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Process is important. The post What Exactly Is a Nurture Campaign? Lead Nurturing Is…. Message with consistency.

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

DealSignal

JULY 27, 2023

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Engagio

SEPTEMBER 23, 2019

Account Journey Multi-Touch Attribution. Last Touch Attribution Model. Number of Touches and Minutes. The most effective Sales and Marketing teams understand and agree about each of the stages of the process — and are looking at the same data when it comes to which accounts have been successful and which have not.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

LeadsRX

MAY 24, 2021

Companies that incorporate ad campaigns, social media, blogging, and webinars for their marketing efforts use attribution models. This approach assesses a customer’s journey to conversion by analyzing information at every engagement in the process. appeared first on Multi Touch Attribution Software.

Marketing Mix 56

Marketing Mix Multi-Touch Attribution Paid Search Agency Multi-Channel 56

Zoominfo

OCTOBER 21, 2021

Sales Funnel: a Metaphor for Finding and Winning Customers The sales funnel a visual metaphor for the process of gathering prospects and turning them into customers: start with a large group at the top, and winnow it into a smaller group as they reach the bottom and buy. What actions has a prospect taken on your company website?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Choozle

OCTOBER 22, 2021

Ikea nailed this fledgling concept and scaled it up to the multi-billion dollar global corporate behemoth they are now—all without lifting more than a five-cent Allen wrench. Having a personal touch on your items makes you who you are, and it represents how you identify yourself. Just ask Ikea.

Work Management 52

Work Management Marketing Management Advertising Agencies Advertisements 52

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. This is a huge missed opportunity!

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100