campaign multi-touch 
Zoominfo
MARCH 21, 2022
As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Text has a considerably higher open rate than email.
The ABM Agency
JANUARY 30, 2023
To launch an Account Based Marketing (ABM) campaign, the first step is to define and identify the target accounts. Clarifying the goals is paramount, as it provides the guidance required to zero in on the right audience, whose specific needs must be determined in order to construct an effective ABM campaign.
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Webbiquity
AUGUST 7, 2018
How are your campaigns performing relative to similar past efforts or to expectations? Social media presence: Turn to tools like BuzzSumo , TalkWalker , or Vaizle to compare your brand to top competitors on social media measures such as response rate, engagement rate and follower growth.
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Campaign name.
ViewPoint
SEPTEMBER 11, 2012
In the last blog we talked about qualified rates. This time we are going to talk about managing the “No Response” rate and the importance of having patience when it comes to working prospects—including resting them and then recycling re-segmented prospects to improve overall results.
The Point
MAY 14, 2012
The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Unfortunately, that pressure can steer marketers into a premature focus on mere process efficiencies and basic, tactical campaigns.
Biznology
JANUARY 3, 2014
Marketers produce campaigns to generate an inquiry, then qualify that interest with a series of outbound communications, and finally pass the qualified lead to a sales rep for follow up. The sales process is also complex, involving not only the face-to-face account rep, but also sales engineers, inside salespeople, and others.
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