Remove campaign multi-touch

Sales Engine

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The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Attribute #1 Content maps tightly to the sales process. This process varies by individual, and unfortunately there’s not a neat and predictable way that you can map out the process in a flow chart, which is why it’s important that you publish content in a format that easy for them to navigate on their own. Not really.

article thumbnail

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Attribute #1 Content maps tightly to the sales process. This process varies by individual, and unfortunately there’s not a neat and predictable way that you can map out the process in a flow chart, which is why it’s important that you publish content in a format that easy for them to navigate on their own. Not really.