Customer Experience Matrix

MAY 19, 2019

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? There are at least four different flavors of real time processing that relate to CDPs. Real-time updates.

Ideal Customer Profiles 253

Ideal Customer Profiles Process Work Management Marketing Management 253

Customer Experience Matrix

SEPTEMBER 11, 2013

Even more happily, the answers all came back positive as I imagined working through Susan’s basic business processes in Zoho. Opportunities linked to campaigns, check. Multi-field search, check. At this point, we were ready to sign up for the free trial account, which was a simple process and didn’t ask for a credit card.

CRM 120

CRM Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2010

Yesterday’s post touched briefly on what I see as a fundamental transition between database marketing and digital marketing, and in particular on the changes that marketers and their supporting vendors must make to navigate the change successfully. In other words, we’re talking about a loss of control over the marketing process.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 24, 2018

This processing is reduces inconsistencies and makes matching more effective. Systems meet this requirement so long as the address processing is built into system process flows, even if they rely on third party software. Systems that send records to external systems in a batch process do not meet this requirement.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. This still isn't a purely objective process because some human or machine judgement is still needed to exclude irrelevant details, assign interactions to journey stages, and select the most important sequences. . -

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

Customer Experience Matrix

APRIL 11, 2013

They have also moved from attributing past results to using predictive models to optimize current and future campaigns. For each category, it shows the conversion count and revenue: so, for example, you see the number and revenue for multi-touch repeat purchases. Impressive.

Multi-Touch Attribution 120

Multi-Touch Attribution Optimization Multi-Channel Allocation 120

Customer Experience Matrix

DECEMBER 15, 2011

Several vendors have shown me their new campaign management interfaces recently. That’s true even though users themselves design campaigns by drawing a flow chart on a whiteboard. The extreme version of this is interfaces that define each campaign as a single sequence of steps, with no branching at all. touch screen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120