Remove campaign multi-touch
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Prove the value of content by managing the end-to-end process under one roof

Contently

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. Make content plans that align with campaign goals. Contently’s enterprise campaign tool allows you to group content by campaign goal.

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Campaign Attribution Models

InsightSquared

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

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Unlocking the Power of ABM: A 5-Step Process to Identifying and Updating Your Target Accounts

The ABM Agency

To launch an Account Based Marketing (ABM) campaign, the first step is to define and identify the target accounts. Clarifying the goals is paramount, as it provides the guidance required to zero in on the right audience, whose specific needs must be determined in order to construct an effective ABM campaign.

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How to Marie Kondo Your Marketing Attribution Model

InsightSquared

Traditional models typically consider first touch or last touch as the source of the lead and ultimately deal. In a traditional first-touch approach, marketing would celebrate the win since her first interaction with your company was at the conference you were sponsoring. Let’s think about it for a moment.

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How Automation Can Help Scale Recruiting Efforts

Zoominfo

As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Text has a considerably higher open rate than email.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels. The model you select depends on your specific strategy and campaign objectives. One-Touch Attribution Models. First-touch attribution. Last-touch attribution.

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How to Drive Revenue By Uniting Marketing and Sales

Full Circle Insights

It may seem too basic, but it is critical for everyone to understand what the campaign member, lead, contact, and opportunity objects actually are. It comes down to standardizing your sales process and creating consistency. Understanding first touch, last touch, and multi-touch models are key to uniting marketing and sales.