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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid.

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LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

SendX

However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. Today’s guide will explore how both platforms can be leveraged to create supercharged campaigns to promote lead growth. However, there are issues with multichannel campaigns. Why Use LinkedIn?

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How to use conversion data to enhance top-of-funnel marketing

Martech

Dig deeper: Data plus analytics is the route to the truth How data flows from bottom-of-funnel output back into top-of-funnel as an input Growth loops are tools originally designed by growth teams to foster multi-team communication and prioritization. For returning customers, their existing data is already in the customer database.

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9 Performance Marketing Trends Defining Advertising Success in 2021

LeadsRX

The latest video on the LeadsRx Attribution Marketing Channel examines 9 trends that all marketers should be watching to improve advertising and marketing campaign success for the remainder of 2021 (and beyond). The post 9 Performance Marketing Trends Defining Advertising Success in 2021 appeared first on Multi Touch Attribution Software.

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ZoomInfo and Salesforce: Meet Your Go-To-Market Success Machine

Zoominfo

Processes and contact ownership also get murky, with reps working on the wrong accounts or emailing people who have already opted out of emails. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO. That’s where Salesforce Sync comes in. Let’s take a look.

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Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

LeadsRX

Full disclosure: Although there are many podcast “tracking” tools that utilize the 1×1 image pixel or redirect tracking methods, LeadsRx is recommended by Triton Digital when its podcasting clients are looking for true multi-touch attribution for podcasts. Here’s the excerpt from that blog post: 4.

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Top 5 Bulk Email Tools For Small Businesses in 2020

SendX

But did you know that both March and April witnessed an increase in open rates with nearly four-point increases for both months from 2019 to 2020—an increase of more than 20% (Campaign Monitor, 2020). MailerLite If you are a small or medium-sized business and want to send in an email with a creative touch then MailerLite can work well.