Hubspot

DECEMBER 13, 2019

Marketing attribution software comes in three broad types: Multi-touch Attribution (MTA). Multi-touch attribution tools are exactly what they sound like: software that teases out which of many touchpoints is responsible for the sale. Last-touch: Last-touch attribution is the inverse of first-touch.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Unbounce

JULY 5, 2023

engage with their audience, optimize campaigns, and make data-driven decisions. With this information in hand, marketers can create more targeted and effective marketing campaigns—like the hiking boots scenario. Additionally, AI helps track campaign performance in real time. (No Rinse and repeat.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Oracle Responsys, part of the Oracle Marketing Cloud, is a cross-channel campaign management software. We also leverage the Program feature to create multi-touch campaigns. Adobe Campaign.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Convert

NOVEMBER 2, 2020

Improving your online marketing campaigns isn’t a one and done thing. The multivariate testing option allows users to run combo tests simultaneously. It’s also easy for the customer support to lose touch with the users once a yearly contract has been signed. You can do split testing and get clean and rich insights.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Single Grain

JULY 28, 2020

While the platform doesn’t allow for the same depth of customization that other platforms do, it does make running email campaigns easy. 14 Ways to Kickstart Your Mobile Email Marketing Campaign. Professional: Starts at $800/month and offers automation, A/B testing, CTAs, campaign reporting, advanced analytics, and more.

Enterprise Management 90

Enterprise Management Marketing Automation Services Work Management Marketing Management 90

Convert

JULY 18, 2022

Do you intend to conduct only A/B tests, or do you need a tool that can handle multi-page and multivariate testing as well? Revenue Tracking — When migrating, you want to ensure your revenue tracking is properly configured for both one-time and multi-revenue events. How does your new tool handle this? You don’t want that.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98