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What Is a Microsite?

ClearVoice

What is a microsite? A microsite is a branded web page or small set of pages that is a standalone (i.e., separate from a main company URL) and is meant to serve a specific campaign, brand or product. Microsites are often created for large campaigns that have a specific goal, different from general company awareness.

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Want Personalized Content that Converts? Here’s Why You Might Need a Microsite

Marketing Insider Group

Got a great campaign idea? Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems.

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3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

One of the biggest casualties will be your campaign microsites. Have you ever created a microsite with its own catchy domain name? Your cookies will be treated as third party cookies on your campaign microsite. How Third Party Cookies Impact B2B Microsites. What impact does this have on your marketing?

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

During the Olympics, many global brands run extensive campaigns, sometimes putting a large percentage of their yearly marketing budget towards these efforts. Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear.

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February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

The company also hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. The post February’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign appeared first on ClearVoice Blog.

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How to Create Email Campaigns That Generate Word of Mouth

SendX

You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. Start from where you stand right now — your email campaign launchpad. Your Email Campaign Launchpad I call the starting point of your word of mouth campaign your launchpad. Yes, your campaign can start small.

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BMW Takes a Page from Snapchat in New Snowchat Campaign

Convince & Convert

If so, this campaign is for you! To celebrate the holidays and New Year, BMW is offering fans a unique way to send festive five second greetings with the Snowchat campaign. 8 seconds , BMW’s campaign hits the happy medium with a snackable yet fun interaction. In the spirit of the campaign, here’s my Snowchat to you.

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