Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

ANNUITAS

MARCH 21, 2023

Interactive Webinars Drive Closed Loop Virtual Event Management and Measurement As virtual events remain a common element of go-to-market efforts in the post-pandemic economy, Adobe has made significant improvements to the integration between its Adobe Connect webinar tools and the core Adobe Engage product.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Madison Logic

SEPTEMBER 14, 2023

Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Marketing Insider Group

AUGUST 2, 2021

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”. This can be challenging.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

MARCH 18, 2022

When lead-to-account matching specialists LeanData decided to withdraw their marketing attribution solution, one beneficiary was marketing performance measurement platform Full Circle Insights. “What we were good at was saying we never miss a touch. You want first-touch, last-touch, multi-touch, that’s math.

Marketing Attribution 115

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 115

Martech

MARCH 21, 2022

Good morning, Marketers, how do you measure marketing success? Today’s ever-expanding, multi-channel digital environment makes it much harder to attribute value to countless touchpoints with confidence. The post Good morning: How do you measure success? Whoever first said that, in retrospect, had it easy. Simple times.

Multi-Touch Attribution 86

Multi-Touch Attribution Multi-Channel Buying Cycle Forrester 86

The Point

JUNE 20, 2018

Similarly, can a company skip the complex process of strategic planning that ABM demands, jump right into account-based campaigns and still expect measurable results? I’ve written previously in this space about how ABM is a strategy, not a campaign.) Target account campaigns. In most cases, the answer is no. Alas, no.

Account Based Marketing 168

Account Based Marketing ABM Multi-Channel CPL 168

Sprout Social

JANUARY 13, 2021

ROI measures revenue while attribution measures impact. Models also help you understand if your social media campaign is actually working. There are three major types of marketing attribution models: first touch, last touch and multi touch. First touch attribution model.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

The Point

JUNE 30, 2017

In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” There’s only one problem: there really is no such thing as an “ABM Campaign.”. Instead, let’s call such programs “target account campaigns.” Click To Tweet. •

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

Martech

JANUARY 6, 2023

Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. Expanded reach and measurement. Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS).

Multi-Touch Attribution 100

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 100

Madison Logic

AUGUST 31, 2023

Enter multi-channel account-based marketing (ABM). Multi-channel ABM helps you meet buying committee members where they are with a persistent and cohesive experience. Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold. The campaigns with the highest return on investment (ROI). What is data attribution?

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

Vision Edge Marketing

NOVEMBER 15, 2018

How do you assign value to your channels and touch points? For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Let’s take an example.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

LeadsRX

AUGUST 10, 2021

The days of measuring the marketing performance of one channel, because you only ran a TV ad with an 800 number to entice customers, are long gone. Today’s successful marketer runs campaigns across multiple channels to reach consumers wherever they may be. WATCH THE VIDEO.

Multi-Channel 90

Multi-Channel Advertising Channels Multi-Touch Attribution Software 90

ClearVoice

MAY 31, 2023

Let’s face it: Running a successful content marketing campaign isn’t cheap. If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI?

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

LeadsRX

OCTOBER 13, 2021

She speaks about automation, but not “over automating” and keeping a human touch when it comes to client-facing work and delivering on business goals. Listen in and hear how Selle and her agency use analytics to measure marketing campaign performance, the importance of data, and more.

Multi-Touch Attribution 89

Multi-Touch Attribution Personalization Advertising Agencies Paid Search Agency 89

Vidyard

OCTOBER 17, 2018

Marketing attribution models are a way to assign credit to marketing touchpoints, including campaigns, programs, channels, events, and more. via GIPHY The 3 Main Attribution Models There are three main marketing attribution models: first touch, last touch, and multi-touch. What are first and last touch attribution?

Multi-Touch Attribution 110

Multi-Touch Attribution Marketing Attribution Top of Funnel Multi-Channel 110

LeadsRX

FEBRUARY 16, 2021

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. No doubt, accurately measuring your advertising performance on the many podcast marketing channels is more important than ever.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Make content plans that align with campaign goals. Content value is easier to measure under one roof.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Establish Clear Objectives and Goals Before launching any social media campaign, it is essential to establish clear objectives and goals. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Inbox Insight

MARCH 29, 2022

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy? Read on to discover 5 key reasons…. Reading time: 5 minutes. What is brand awareness?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

LeadsRX

MARCH 9, 2022

Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Any-Touch Attribution. Closer-Touch Attribution. First-Touch Attribution. Last-Touch Attribution. Linear Multi-Touch Attribution. Weighted Multi-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Adobe Experience Cloud Blog

MARCH 11, 2019

Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Just as we split general marketing campaigns into three funnel stages , we can also arrange social media metrics in a similar three-tier structure. Social media is the poster child for multi-touch attribution.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. ABM platforms for intent, advertising, and measurement. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SmartBug Media

DECEMBER 15, 2020

Two common forms of attribution reporting are first-touch and lead creation attribution. A solution like Bizible can provide that full picture through multi-touch attribution. A solution like Bizible can provide that full picture through multi-touch attribution. Types of Attribution Models. Bizible Application.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Marketing Automation Services Tools 98

The ABM Agency

JANUARY 30, 2023

To launch an Account Based Marketing (ABM) campaign, the first step is to define and identify the target accounts. Clarifying the goals is paramount, as it provides the guidance required to zero in on the right audience, whose specific needs must be determined in order to construct an effective ABM campaign.

Account Based Marketing 52

Account Based Marketing Multi-Touch Attribution ABM Demand Generation 52

Metadata

FEBRUARY 14, 2024

According to Kim Roman , Senior Director of Global Campaigns and Programs at Okta, “Content is king, data is queen, and revenue is the royal family. Budget allocation, resources, and measurement all seem to stop at opportunity creation, if not even sooner, with some Marketing teams stopping at the MQL.” What’s your system of record?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Madison Logic

NOVEMBER 30, 2023

Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. Uncovering each account’s most effective channels, content, and advertising allows you to take a data-driven approach to campaign optimization to improve the ROI of your brand to demand efforts.

Demand 52

Demand Brand Identity Branding Work Management 52

Full Circle Insights

APRIL 5, 2022

Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM. Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

The Marketing Blender

MARCH 22, 2024

2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Create engaging, relevant, and value-packed content that resonates with your audience.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

LeadsRX

SEPTEMBER 8, 2021

Multi-touch attribution data will show the customer’s path to purchase. As stated in Part 1 of this “analytics hurdles” conundrum , there are several data visualization vendors out there with tools for taking multi-touch attribution data and putting it into a relatable, CMO-level presentation. The Proof is in the Data.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

DemandBase

AUGUST 21, 2020

Ultimately, Marketing and Sales teams will move as one , seamlessly sharing data and insights, coordinating every activity, and measuring everything that matters—from campaign performance to business impact so that every action is tied to Sales success. Go multi-touch, multi-channel. Measure everything that moves.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105