Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Video Platforms. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Marketing Week’s survey found that most marketers are still segmenting their email campaign lists primarily by age and gender, even though those tactics come in at seventh and eighth place when measured for effectiveness. Leave behind: Relying Exclusively on Demographic Segmentation. Adopt in 2020: Integrating Behavioral Segmentation.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Video editing. Live streaming.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. In my opinion, that’s a successful B2B campaign due to a viral response. "Best viral campaigns show real thought leadership."

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

SalesIntel

NOVEMBER 17, 2022

You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot. However, you need to be careful about whether to use YouTube or a private video hosting platform.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. Without appropriately using Leverageable Loves, this campaign wouldn’t have existed. A campaign from Xbox is a perfect example of this.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

However, setting up a video campaign doesn’t have to be difficult. The first thing you need to ask yourself is why you are creating a video campaign. While this sounds like the most obvious question, it’s the most important step in framing your campaign. What is the creative concept behind your video campaign?

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Adobe Experience Cloud Blog

APRIL 19, 2019

Gather any location, demographic, or other important information about your audience, and then tailor your Facebook campaign to that base. By figuring everything out beforehand, your campaign’s resources will stretch further and your ROI will be more concrete. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. Many small businesses can’t afford a radio, TV or billboard ad campaign. That’ll: Boost your local SEO search visibility.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JANUARY 2, 2018

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. How have you been able to add your own personal touch to your campaigns? What are the vulnerable stories about running your business that might create empathy among your prospects?

Personalization 134

Personalization Word of Mouth Thought Leadership Marketo 134

Adobe Experience Cloud Blog

OCTOBER 31, 2018

Meanwhile, their heated opinions and social activity on the matter earned Nike more brand exposure than they ever could have hoped for and those that were calling the move “brand suicide” are rapidly pulling down their YouTube videos. 1) The Changing Relationships that Led to This Campaign. The archetype that drove it.

Brand Identity 124

Brand Identity Branding Ethics Opinions 124

Adobe Experience Cloud Blog

APRIL 20, 2018

Each content campaign should, for example, interact with users on one channel, greet them at their stage of the buying cycle on the website, and continue the conversation on the next channel to nudge them farther along in the buying cycle. Garner Insights From All of Your Campaigns. Are you drawing in qualified leads?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Adobe Experience Cloud Blog

MARCH 14, 2012

Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. So what content marketing tips can we learn from the Kony 2012 campaign? At Marketo, we constantly stress the importance of content in marketing. The number of Google searches, Facebook posts and tweets about Kony has gone through the roof.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Vidyard

MARCH 23, 2021

If you take a look at Vidyard’s campaigns, you’ll notice our video player occupies most of the space above the fold and the pages themselves don’t distract viewers with excessive text, buttons, or graphics. This was especially important when they launched a massive five-video campaign designed to guide prospects along the buyer’s journey.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SmartBug Media

FEBRUARY 4, 2020

This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives. Cost: TBA. Date: June 20-23, 2018. Sponsor: NA.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos. ? The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks. Now that the visitor is on a different website, Remarketing comes into play.

Personalization 48

Personalization Conversion Marketo B2B Thought Leadership 48

BOP Design

JANUARY 3, 2018

For this very reason, it’s important to look at the analytics for your various marketing campaigns. Also, be sure to check the analytics from different platforms, including your email automation platform (MailChimp, ActOn, Marketo, Hubspot, etc.) Are they watching videos on your YouTube channel? and social media channels.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Tips Marketing Analytics Tools 51

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

JANUARY 4, 2019

Skip YouTube. You can easily entertain your audience with thematic and occasion-based campaigns. These could be campaigns built around holidays and events such as an upcoming game release or a TV series premiere. Not ready to make videos? Don’t have time for blog writing? Tip #3: Simplify Content Creation.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Think: field events , customer on-sites, calling campaigns, etc. We have a motto here at Marketo, “ONE TEAM.” First of all, YouTube has proven that cats and dogs CAN get along. We work hard at Marketo to make these dreams a reality. Myth #3: Sales and Marketing Have Different Goals. The key: getting on the same page.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Paid Search Agency 48

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. ” Okay, perhaps they don’t use those exact words.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

PureB2B

APRIL 20, 2017

Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. If you’re running a Facebook campaign to get more email newsletter subscriptions, you can also use a custom audience list to exclude your existing subscribers from seeing the ad.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. The results have been amazing.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Finally, scoring leads based on interactions with individual videos is the real sweet spot.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Adobe Experience Cloud Blog

JANUARY 30, 2017

What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. However, the examples above prove that these types of campaigns walk a very fine line. campaign prove otherwise.

Brand Identity 48

Brand Identity Branding Thought Leadership Content 48

Vidyard

NOVEMBER 14, 2016

YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. Always Have a Call-To-Action.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 11, 2016

Below are the winners and finalists in each VMA category: Video Marketing Campaign of the Year. The campaign played out in the form of five videos, including “ Know your Chad ” and “ See Jane Run at Top Speed ,” and a series of tongue-in-cheek illustrated “Survival Guides” for IT viewers to enjoy and commiserate over. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

OCTOBER 3, 2018

But they do shake their fist at YouTube for sucking prospects down a time-wasting vortex. Leveraging a video platform to organize your video content is like having your company’s own YouTube, only, secured, branded, and controlled. Okay, perhaps they don’t use those exact words. With that much video, you need an organizational system.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Going forward, spend less on Google Ads, or readjust your campaign to target a better audience.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Engagio

JULY 18, 2019

Watch on YouTube ). Jon Yeah I think here we’re talking about kind of what I would call traditional demand gen tactics your classic your running campaign, whether its a webinar content syndication or ebook or something you get leads and then you run them through the system. Here’s Jon.

Demand 66

Demand Account Based Marketing ABM Webinar Metrics 66

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Runners-Up: CPower, Marketo. The results have been amazing.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50