Only B2B

MARCH 13, 2024

Content syndication tools like social media marketing, email campaigns, and analytics platforms all play a role. Consider industry benchmarks for website traffic growth and brand mentions associated with successful content marketing campaigns. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

ViewPoint

MARCH 19, 2018

She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats. AT Internet also has a wide range of white papers to guide and teach the uninitiated. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Adobe Experience Cloud Blog

AUGUST 22, 2018

Creating and managing a successful pay-per-click (PPC) campaign is hard work. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns.

PPC 107

PPC Advertisements Advertising Campaigns 107

Adobe Experience Cloud Blog

OCTOBER 8, 2020

With marketing automation, you can deploy a campaign fully integrated with your webinar hosting platform that manages invitations, reminders, participation and follow-up in the space of a few clicks. . What content do you have at your disposal (white paper, thought leadership , demo videos, etc )?

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Wondering why people buy?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

The Point

JULY 13, 2012

In my last post , I talked about creative campaign ideas for when you have no content to offer. Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Full Circle Insights

SEPTEMBER 12, 2022

With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Walker Sands

FEBRUARY 8, 2022

After identifying the need for a more sophisticated tracking and integration, Sendbird also looked to Walker Sands to play a key role in its Marketo standup, which included optimizing lead scoring, establishing integrations for paid campaign tracking, and advancing data enrichment and integrity.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Leadspace

MAY 3, 2017

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns.

Demand 76

Demand Advertising Agencies Marketo Domain 76

ANNUITAS

FEBRUARY 27, 2014

You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. A Demand Strategy is not a list of tactics or a “drip campaign”. Webinars, white papers and videos do not constitute a strategy.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Salesforce campaigns.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Think of content as the fuel for all your marketing campaigns. The right marketing automation tool will help you build marketing campaigns across channels in a personalized way, without support from IT. Second, let visitors fill out forms to access white papers or eBooks.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

The Point

FEBRUARY 14, 2012

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing , is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. One of the top three priorities for marketers in 2015 is improving campaign performance. Often, mistargeted or irrelevant content and messaging contributes to campaign failure. Being Top-Heavy. You’re right.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The Point

MARCH 25, 2016

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Marketo, Pardot) with your Webinar platform (e.g. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Ambal's Amusings

MARCH 18, 2010

We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. In my opinion, that’s a successful B2B campaign due to a viral response. "Best viral campaigns show real thought leadership."

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Add this to Mister Wong. Share this on FriendFeed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Point

JUNE 20, 2012

The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before.

Template 100

Template Tips Landing Pages Marketo 100

The Point

JULY 21, 2016

Frequently, this is due to a backlog of campaigns and other tactical needs – as soon as the platform is deployed, the company moves immediately into “campaign mode” to address that backlog, and never has the time thereafter to hit “pause” and address the big picture. Launching lead scoring too soon. Not testing enough.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

JULY 16, 2013

This is where accelerator campaigns come in. Accelerator Campaigns are used to move leads through the funnel faster by sending purposeful content at the right time. These campaigns are like your carpool signs–guiding qualified drivers into the fast lane. Leverage offers that you already have.

Campaigns 48

Campaigns Eye-Tracking Thought Leadership Marketo 48

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The ROI Guy

AUGUST 24, 2018

Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from. The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign. Nothing else really matters.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Walker Sands

JULY 16, 2019

Fueled by advances in data analytics and marketing automation, a well-designed and executed ABM campaign can speed up your sales cycle and dramatically increase conversion rates. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Email marketing: visits from your email marketing campaigns. Landing pages.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Sell the offer.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Maria Pergolino. "Simple Content Creates Quality Leads!"

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The Point

FEBRUARY 27, 2012

visits career page, located outside of North America, no response to any campaign in 3 months). The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Lake One

NOVEMBER 19, 2020

And more than just creating content like blogs, white papers, and case studies, you’ll need to master SEO, have a social media presence, and don’t forget about email marketing. By going it alone, you might be inhibiting the success of your inbound campaign. Keyword being consistent. Persona Alignment.

Inbound Marketing 68

Inbound Marketing Marketing & Strategy Marketing Strategy Planning 68

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

AUGUST 27, 2010

Pick two pieces of content(ebook, white paper, flash video, total cost of ownership calculator) that you consider outstanding - 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B Marketing content addressed to a Business Decision Maker" Read on to get their insights. Tom Pick's Tip.

Work Management 100

Work Management Marketing Management B2B Business 100