Oktopost

FEBRUARY 19, 2019

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

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Marketo Hubspot Enterprise Management Marketing Automation Services 110

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

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Marketo Newsletter Verticals Lock-In 94

SmartBug Media

APRIL 28, 2020

In any marketing campaign, knowing when to wait and when to re-engage is key. In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. In Marketo, wait steps allow you to build specific wait times into the flow of your campaigns. Know When Marketo Wait Steps Shine.

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Marketo Efficiency Tips Trigger Marketing 66

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Just drag and drop print and dimensional pieces into your automated campaigns.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map provides detailed visualizations of Smart Campaigns Engagement Map creates visualizations of Smart Campaigns. Why we care.

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Marketo API Display Verticals 93

SmartBug Media

DECEMBER 29, 2020

If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. However, some companies are better off staying with Marketo. As far as marketing automation platforms go, Marketo is no slouch. Marketo Might Be. Why Switch? Rebuilding Takes Time.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .

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Sales Management Campaigns Demonstrating Intent Marketo 164

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. Outbound marketing is an imperative if your audience doesn’t know your brand, or that your type of solution exists, or that they even have a problem worth solving in the first place. Photo by Timon Studler on Unsplash.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Martech

MARCH 16, 2022

It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back. In our recent 2022 study of Marketo users, 49.2% Source: 2022 Marketo User Study.

Lead Scoring 109

Lead Scoring Enterprise Management Work Management Peer-to-peer 109

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? Streamline complex campaigns? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. Marketo’s structure makes it easy to reference things.

Features 98

Features Marketo API Enterprise Management 98

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. The post Audience Segmentation with Predictive Audiences | AI for All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Marketing AI Segmentation Marketo B2B Thought Leadership 174

Adobe Experience Cloud Blog

JULY 21, 2015

Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. Your Boss: Is that good?

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Conversion Rate Marketo Conversion Top of Funnel 48

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. As Cam explains, “By centralizing all campaigns inside a marketing automation platform you can increase visibility across the marketing team.”

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Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Directive Agency

MARCH 16, 2022

For this explanation, we’ll be focusing on a few tools that are commonly used that will be part of this solution; Bizible (attribution), Marketo (marketing automation) and Salesforce (CRM). Salesforce Campaigns. Marketo Programs. I would advise that the landing page be hosted on a Marketo landing page.

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Marketing Attribution Work Management Touchpoints Landing Pages 59

PathFactory

MAY 29, 2022

Different alerts can be triggered based on activity of the prospect/customers. Similar alerts can be set to existing customers, targeted ABM accounts, specific high value campaigns, including campaigns that feature 3rd party assets (G2 reviews, Forrester reports. FMB in Marketo. What Is It? Value Proposition.

Sales Management 40

Sales Management Ideal Customer Profiles Top of Funnel Eloqua 40

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. With this data, marketers can extract insights and optimize campaigns for improved results. Marketing automation platforms can also trigger actions based on behavior. The list of questions is endless, so let’s dive in.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. I got the opportunity to become an Eloqua power user and then that company switch to Marketo and then I became a Marketo power user. Location: Bethesda, MD, USA. WHAT AREAS OF MARTECH ARE YOU MOST PASSIONATE ABOUT?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Scoop.it

SEPTEMBER 9, 2021

In this article, we talk at length about how you can use big data analytics and insights to leverage your email marketing campaigns. By ushering in a new era of data and analytics-driven creativity, big data has, in essence, enabled email marketing think tanks to go the extra mile with their campaigns. Read on to find out more.

Email Marketing 82

Email Marketing Campaigns Lead Ranking Marketing Management 82

Stevens & Tate

AUGUST 18, 2020

For example, you can use automation tools to trigger emails based on a lead’s actions. Marketing Automation and Trigger Words. Using HubSpot , you can set up automated email drip campaigns, segment your contact lists, score leads, and more. The tool also lets you set up trigger actions using a set of predefined rules.

Marketing Automation Services 59

Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 59

Heinz Marketing

NOVEMBER 26, 2021

Set up automated workflows that are triggered by account-specific criteria, like an email nurture triggered by a key contact at a key account downloading a specific piece of content, or an email nurture triggered by a key contact at a key account reaching a pre-determined engagement score threshold. And there you have it!

Account Based Marketing 102

Account Based Marketing ABM Sales Management Budget Programs 102

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

MAY 2, 2017

What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. Rather than follow-up with all of them with postcards, the bank’s marketing automation solution can trigger direct mail to only those that did not open the email within seven days of receipt.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Martech Advisor

FEBRUARY 26, 2020

Where digital messages fall short, Tactile Marketing Automation—physical marketing offers triggered by audience behavior—shine through. It strikes a balance between digital and direct mail efforts and creates a truly multichannel approach to automated marketing campaigns. Key Components for Success TMA Campaigns.

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Metadata

FEBRUARY 24, 2021

This activity generated 1,915,316 clicks from campaigns with 102,146 net new leads for customers and an impressive 3,832 triggered opportunities, resulting in $66M in triggered opportunity pipeline and 4.4x In addition to these integrations, Metadata added over 40 AI/multivariate enhancements to its campaign execution engine.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Zoominfo

FEBRUARY 8, 2022

Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors. A Connected System of Execution In the past, creating even a simple campaign required marketers to navigate multiple disconnected systems.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

6sense

JANUARY 3, 2022

Meeting customer expectations by personalizing your company’s messaging across ads, nurturing campaigns, websites, and other channels helps your buyers make important decisions. Emails with personalized subject lines are 26% more likely to be opened ; marketers have found a 760% increase in email revenue from segmented campaigns.

Buyer's Journey 62

Buyer's Journey Personalization Account Based Marketing ABM 62

Lead Liaison

DECEMBER 30, 2020

Updates include our new Custom QR Code Builder, e-Gift Card Rewards Center, Customizable Air Hockey Game, Optional “no lead capture” game play mode, DataSpring™ B2B Contact & Company Database, Marketo Connector, and more! Use QR codes in marketing campaigns, and at events as a touchless solution.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Data: The Missing Link in Your Nurture Campaigns. In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Martech

APRIL 21, 2023

Marketing departments use marketing automation to ensure their campaigns generate desired outcomes rapidly and efficiently. It’s useful to have an automated system for sending emails at scale to selected audiences or triggering emails in response to users’ certain actions (cart abandonment, for example).

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Work Management Marketing Management 114

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. In our Q3 release, we’re giving marketers even more ways to deliver a personalized experience with more flexible personalization campaigns. Sales Engagement tools, like Marketo ToutApp, help to bring these two teams together.

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

Webbiquity

JULY 12, 2016

1) Marketo. All of these are covered inside of HubSpot and you can create campaigns and CTAs (calls to action) that inside every point and hub that brings people to where you want them to go.” — Hunter & Bard. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. Taking this step is worth it, though: it’ll give you a fuller picture of how your campaigns drive business. Sound like something worth trying? Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Outgrow

APRIL 19, 2021

to your favorite online tools such as Google Docs, MailChimp, Marketo, Hubspot, Salesforce, Shopify, FB Lead Ads, and many more. . For example, you might want to set up an email campaign for the leads you get from your Outgrow calculators or quizzes using MailChimp. Add your leads as contacts with Marketo.

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Outgrow Marketing Automation Services Work Management Marketing Management 52