Adobe Experience Cloud Blog

JULY 25, 2010

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!

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Salesforce.com Work Management Class Sales Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.

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Salesforce.com Features Marketing Management Marketing Analytics Tools 48

Customer Experience Matrix

MARCH 26, 2015

For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. The system automatically monitors response and optimizes its bids to get the best results within a company’s campaign budget. And Lenovo uses just only two of Adobe’s eight solutions.

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Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2014

The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

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Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Webbiquity

JULY 12, 2016

1) Marketo. All of these are covered inside of HubSpot and you can create campaigns and CTAs (calls to action) that inside every point and hub that brings people to where you want them to go.” — Hunter & Bard. Best suited (like Marketo) for large enterprises. Google Review Count: 93,900. Google Review Count: 44,200.

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Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Imported data includes contacts, funnel stages, campaigns, channels, revenue, and content. It can connect with others through standard APIs.

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Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

The Point

APRIL 1, 2014

2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

OCTOBER 29, 2015

When I first described Customer Data Platforms two and half years ago, all the vendors offered an application such as predictive analytics or campaign management in addition to the "pure" CDP function of building the customer database. The Marketo integration reads only the lead object, although the activities object is being added.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

FEBRUARY 10, 2017

Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Plan interactions. Analyze results.

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Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Heinz Marketing

DECEMBER 9, 2021

Deliver campaigns to tailor-made audiences through Demand-Side Platforms or ZoomInfo’s network. Integrations: Salesforce, HubSpot, Outreach.io, Google, Microsoft, Marketo, and more. Integrations: Salesforce, HubSpot, Outreach, Microsoft Dynamics, Marketo. Everything can be done within Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JANUARY 20, 2016

Users set up a campaign by either uploading their own list of target companies or making selections from True Influence’s own database of more than three million Web domains. Once the campaign begins, users can extract lists of domains that exceeded a specified activity level or had change in activity.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

For Prospect IQ campaigns, users can define a target audience based industry, company size, location, and persona. They then choose which personas get which messages, set a budget and timeframe for each channel, and let Mariana execute the campaign. Users then define campaigns and have Mariana execute them.

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Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. Don’t forget to check the marketing jargon at the door [Tweet This].

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Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.

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Marketo Marketing Management Event Marketing Software 48

Launch Marketing

JANUARY 11, 2019

Launch met with the RealMassive team to get a clearer picture of their short- and long-term goals, discuss their target audience profiles and analyze segmentation options within the team’s Marketo instance. Their knowledge, responsiveness and helpful guidance was extremely valuable in setting us up for long term success.”.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Customer Experience Matrix

NOVEMBER 5, 2015

Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) One idea I find fascinating is that Marketo could buy them, providing it with true enterprise scale B2C technology and nearly doubling its revenue. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 4, 2010

campaign design: users can define campaigns with multiple “tactics”. These features let Right On support multi-step campaigns although complex designs would be a challenge. campaign actions : each tactic can execute one action. It can also pull file segments and Salesforce.com campaign members as lists.

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Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Marketo and Oracle (specifically, Oracle CRM On Demand Marketing ) are considerably further back in the leader quadrant. This doesn’t mean that every client actually connects them to CRM system.

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Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

JUNE 29, 2011

You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. It also provides a central marketing calendar of campaigns across the channels.

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Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

AUGUST 6, 2013

Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them. Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. There are no real multi-step campaigns, however.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JUNE 14, 2013

Lists containing members of a persona can be assigned to marketing campaigns and sent to external marketing automation or CRM systems for execution. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Clients can also upload their own lists of customers or campaign respondents.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

The Point

DECEMBER 6, 2010

26 Must-Have Negative Keywords for B2B PPC Campaigns. Salesforce.com Webinar Invitation Gets It Right. Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. 21 Tips & Other Impressions from the Marketo User Summit. Getting the Most from Salesforce.com: A Conversation with David Taber.

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Lead Gen Webinar Metrics Salesforce.com Eloqua 100

LeadSloth

AUGUST 4, 2009

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. How would you use this lead source tracking tool?

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Social Media ROI Media Leads 100

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Point

NOVEMBER 5, 2009

Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Now that process can be tracked from the beginning including the campaign strategy and prospect profile. (HS) Today, lead management in the CRM system starts when sales get the lead.

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Salesforce.com Eloqua Work Management Marketing Management 100

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The age of the influencer (Earned media) is upon us – we can’t advertise (Paid media) or promotional campaign (Owned media) our way there.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. From the opportunity view, sales reps can see every relevant campaign touch, which can assist sales in closing deals.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Customer Experience Matrix

MAY 14, 2014

Lots of vendors have now taken to describing their systems as platforms – Oracle , Salesforce , IBM , Adobe , Marketo , HubSpot , InfusionSoft and even CallidusCloud. The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store.

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Rules Work Management Marketing Management API 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. million for Marketo.) Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Social media.

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Marketing Automation Services Manticore Market2Lead Marketing Automation 120