SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. Campaign name.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Madison Logic

MARCH 14, 2023

With 810 million global professional members, the B2B networking powerhouse is a core pillar in an effective account-based marketing (ABM) strategy, enabling marketers to drive higher conversions from their campaigns and gain the clarity to understand what impacts pipeline and ROI.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Simply dabbling in multi-channel marketing is no longer an option. Today’s buyers are highly informed and much farther along in the decision-making process before they ever reach out to your brand. Align audiences to multi-channel campaigns. Centrally capture interactions across channels. Simplify audience segmentation.

Multi-Touch Attribution 132

Multi-Touch Attribution Automation Multi-Channel Marketing Management 132

Adobe Experience Cloud Blog

AUGUST 28, 2015

As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Not only is this process time consuming and tedious, but it allows for human error and follow-up that can occur weeks later versus the next day or even that night.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

LeanData

JULY 13, 2020

However, without proper lead tracking, sales processes, and data management, it was difficult to track which opportunities resulted from marketing sourced leads or how they impacted revenue. What is the most successful touch point in pre-opportunity creation versus post? View of every touch on an opportunity through multiple models.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Adobe Experience Cloud Blog

SEPTEMBER 22, 2017

As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks , and marketing content we painstakingly created. From the start, I made a list of internal stakeholders that might touch the sales engagement program to ensure all needs and perspectives are accounted for.

Work Management 134

Work Management Marketing Management Practices B2B Thought Leadership 134

Perkuto

AUGUST 16, 2019

From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers, and can guide you into making smarter attribution decisions. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

Multi-Touch Attribution 40

Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

Adobe Experience Cloud Blog

MAY 16, 2018

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. When planning out campaigns, make sure to reference these ideas within your design to deliver reliable and measurable results. Define Your Audience.

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134

Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

Adobe Experience Cloud Blog

AUGUST 16, 2018

And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? These are the metrics that matter to the CMO and rest of the marketing team, and you’ll be expected to report on these metrics with each campaign you launch. Can you prove they achieved a return on investment?

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Full Circle Insights

SEPTEMBER 12, 2022

With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Adobe Experience Cloud Blog

JUNE 24, 2019

Inside sales has always been a high-touch and highly professional strategy for reaching out to business buyers with a targeted message. Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Adobe Experience Cloud Blog

OCTOBER 5, 2016

For the seasoned marketer, it could come by way of a long history of successes and failures that have shaped your decision-making process. Taking the negative bias of social media as an example, when analyzing your data, you may find that you have a high cost per acquisition on your paid social media campaigns.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Leadspace

OCTOBER 3, 2019

Just the other day I found myself defining for a co-worker what exactly a nurture campaign is and isn’t, and in doing so I ran across some great content that helps to clarify things a bit and wanted to share. Process is important. Another great resource to share on this topic comes from our friends over at Marketo (@marketo).

Campaigns 48

Campaigns Sales Qualified Leads Telemarketing Lead Nurturing 48

Adobe Experience Cloud Blog

JULY 21, 2017

Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. Beyond buzzwords, making anything ‘account-based’ is a process and not something that happens overnight. Software: Marketo. 1: VP of Sales.

A/B testing 134

A/B testing Work Management Marketing Management B2B Thought Leadership 134

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Monitor Campaign Performance C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. They need to be able to demonstrate the ability to plan and oversee the execution of successful campaigns across multiple channels and measure the results that they drove on each one. Experience managing campaign execution across multiple channels.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

chiefmartech

APRIL 12, 2017

We are not talking about sales, marketing, or customer service, but processes of relationships where there is an engagement with dynamic journeys — where the customer is in control, not the enterprise. We believe in the creating and nurturing relationships where there is a continuous engagement using customer data, processes and people.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. For our final blog in this series, let’s talk about KPIs—because the cold, hard truth is without metrics, no other aspects of your campaign matter. She gives you the go-ahead, so you launch the campaign.

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

PureB2B

MAY 30, 2022

This contact can take multiple forms, including email, direct mail campaigns (such as brochures, catalogs, or mailers), and cold calling. With traditional direct marketing, the best chances at campaign success are usually with coupons, promotions, or other money-saving prospects. Try Multi-Channel Marketing.

Database Marketing 62

Database Marketing Account Based Marketing Multi-Channel ABM 62

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

APRIL 15, 2013

The 2,800 of us attending last week’s Marketo Summit all came for various reasons and got the opportunity to attend different agenda tracks. Without marketing automation this is a BRUTAL process consuming so much time that you can’t spend actually marketing. Don’t forget to check the marketing jargon at the door [Tweet This].

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 24, 2014

One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Using a single lead source used to make sense, back when buying was a simpler and more streamlined process. I’ve heard numbers as low as five touches, and as high as 23.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketo Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 27, 2017

To keep pace with the proliferation of new touchpoints, marketers need a scalable strategy for managing programs and tracking revenue that tips the balance of campaign cost vs. results in their favor. You should measure your campaign performance based on two factors: Did your efforts produce the desired outcomes? Scale Your Campaigns.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

The Point

MAY 14, 2012

The keys to marketing automation ROI lie not in features but in strategy, collaboration, metrics, and the development of more sophisticated, multi-touch, triggered campaigns. Unfortunately, that pressure can steer marketers into a premature focus on mere process efficiencies and basic, tactical campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. Engage in Linked Multi-Channel Marketing. Instead, these prospects often touch multiple channels before they engage.

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

MKT1

JANUARY 11, 2024

Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects. Consolidating and connecting tools and automating manual processes and tasks will take just a few hours to get set up, and save you weeks—maybe months—in the future. What is it? Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SpotMe Blog

JULY 27, 2021

Either you’re targeting the wrong audience, or a human error in setting up these paid campaigns shows your ads to people in the wrong geo-location. 3) Evaluate the Customer Journey From Registration to Sale In Order to Accelerate the Process. Key Metric to Track. Ever consider running a webinar series?

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Jackie Walts

FEBRUARY 5, 2020

Anytime someone new joins the team, make sure there is an onboarding process and they take advantage of it. Recently, I’ve seen emails go to the wrong list, emails go with broken links and even an entire multi-touch nurture program fire all in one day because someone new didn’t understand how to use the software. Manual, even.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to? ” always on your mind.

PPC 48

PPC Multi-Touch Attribution Adwords Multi-Channel 48

Optinmonster

DECEMBER 14, 2021

Essentially, these tools automate the process so you can focus on other areas of your business. Lead generation tools will then collect the email address so you can follow up with your leads and begin the process to convert them into paying customers. Lead generation isn’t a “one size fits all” process.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

The Point

JULY 21, 2016

Frequently, this is due to a backlog of campaigns and other tactical needs – as soon as the platform is deployed, the company moves immediately into “campaign mode” to address that backlog, and never has the time thereafter to hit “pause” and address the big picture. Launching lead scoring too soon. Not testing enough.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team. They improve, optimize, and make processes efficient. Boy, was I wrong.

Multi-Touch Attribution 48

Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48

Allocadia

JUNE 14, 2019

Layering multi-touch attribution on top of their data gave Direct Energy deeper insight to their customer’s journey, and they could start to see where changes could be made. Her journey to ROI began with an integration between Allocadia and Marketo which helped organize plans and align marketing activities with corporate goals.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

DiscoverOrg

MARCH 27, 2017

Our interview with Brandon Redlinger, Engagio’s Director of Growth, simplifies the details of how to implement ABE from account-based metrics to processes and team alignment. Both are important to the growth of a B2B business, but they do very different things and require different processes and skills. Check it out!

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Adobe Experience Cloud Blog

JULY 28, 2015

Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. Flow: The Value of Every Touch Point. So how do you do it? Let’s dive in deeper: 1. Do they download a white paper?

Analytics 48

Analytics Sales Qualified Leads Allocation Multi-Channel 48