campaign Marketo Related Topics 
ViewPoint
MARCH 19, 2018
She now has a quota for raw inquiries, qualified leads, and revenue by product tied to marketing campaigns and various website stats. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. What does it all mean and what actions should I take?” Does Marketing Own the Pipeline? About the Author.
ViewPoint
APRIL 26, 2013
Via Marketo. Adding relevant content and extracting data can revitalize the tried-and-true tactic of e-mail marketing campaigns, according to a BtoB email research report “Email Marketing: An Established Channel Evolves.” Build A Content Hub That Converts. Via B2B Marketing Insider. Report: Data, content drive email marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
FEBRUARY 24, 2016
From Jon Miller, Engagio (co-founder of Marketo): "In many ways, account based marketing turns traditional demand generation 'upside down.' Offer -focused campaigns. Account -focused campaigns. What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? Primarily inbound. Primarily outbound.
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
ViewPoint
FEBRUARY 27, 2014
So education campaigns are underway. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. I am not saying the marketing VPs should be executing campaigns. Train up your team.
Expert insights. Personalized for you.
197 
Let's personalize your content