Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ? Does your marketing team want to use video for campaigns?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! The success of that campaign prompted them to do something bold and send out their admission decisions via personalized video to drive more students to accept their offer.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 23, 2021

If you take a look at Vidyard’s campaigns, you’ll notice our video player occupies most of the space above the fold and the pages themselves don’t distract viewers with excessive text, buttons, or graphics. This was especially important when they launched a massive five-video campaign designed to guide prospects along the buyer’s journey.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

MARCH 9, 2018

If you’re planning a personalized video campaign, it’s important to set clear and measurable goals for your project. Give it a watch to find out more about different kinds of personalized videos and what might work best for your next campaign. Begin with the end in mind. Something else entirely? Talk about meta!).

Video Marketing 88

Video Marketing Personalization Tips Storytelling 88

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. The personalized video campaign crushed those numbers with a 29% open rate, a 5.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. For previous Advocamp promotions, Influitive had a 16.1%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

JUNE 26, 2018

Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status. Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Vidyard

MAY 9, 2018

Watch for yourself to see if this campaign was wow-worthy (tip: for the full experience, create a personalized version for yourself by entering your own name and email address in the “re-gifting” form…it’s a special moment when you see yourself in the story). The power of wow unleashed!

Advertising Agencies 75

Advertising Agencies Marketo Template Video Marketing 75

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ? Does your marketing team want to use video for campaigns?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

NOVEMBER 11, 2016

Below are the winners and finalists in each VMA category: Video Marketing Campaign of the Year. The campaign played out in the form of five videos, including “ Know your Chad ” and “ See Jane Run at Top Speed ,” and a series of tongue-in-cheek illustrated “Survival Guides” for IT viewers to enjoy and commiserate over. Winner: Reltio.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! The success of that campaign prompted them to do something bold and send out their admission decisions via personalized video to drive more students to accept their offer.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

SEPTEMBER 19, 2018

We’ve also seen companies categorize their videos by product lines, campaigns they’re running, gated vs. ungated videos, and more. Last comes setting up your new video lead scoring system in your MAP of choice, whether it’s HubSpot , Marketo , or any other MAP.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the “We’re experiencing a CTR of 31% across our campaigns when sending personalized video emails.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

MARCH 28, 2017

We had our normal promotion vehicles—the website, email, content, and social ad campaigns—but we knew to stand out in a sea of events that look more or less the same on paper, we were going to have to get creative. While our previous email campaigns used this tactic—Hi {first_name}—it was lacking in our videos. Show, Don’t Tell.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! The success of that campaign prompted them to do something bold and send out their admission decisions via personalized video to drive more students to accept their offer.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Engagement is Everything Engagement has always been a trendy buzzword in marketing, but Marketo CEO Phil Fernandez set the tone for Summit 2015 by saying bluntly “Mass advertising is dead. We need to let the data do the driving.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Vidyard

NOVEMBER 6, 2018

They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications! The success of that campaign prompted them to do something bold and send out their admission decisions via personalized video to drive more students to accept their offer.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

FEBRUARY 22, 2017

Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. As a demand gen person it’s important to have great advertising understanding and know how to create effective ads, and Bizable just has tons of stuff you can go through.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

MARCH 19, 2014

Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. It’s pretty incredible, and it’s all in our latest customer case study.

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

SEPTEMBER 1, 2016

So as you think about your next foray into personalization, put on your conversion cap and look for points in your funnel or campaign strategy where increasing your connection and engagement rates could have the biggest impact on your business. First up is Marketo’s epic invitation to their Marketing Nation Summit event.

Examples 56

Examples Video Marketing Personalization Curation 56

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Vidyard

JANUARY 13, 2017

Take a look at this example of a customer testimonial video that Hed Hi created for Marketo: Hed Hi created this video in an interview style, making sure it had high production value that represented the Marketo brand well. Or maybe you only use it on social or for top of funnel campaigns. When can you make these videos?

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

MAY 11, 2016

I’m sure many of you have run marketing campaigns that have targeted a specific set of accounts. So if we want to run a campaign targeting individuals at any account in our database in the manufacturing industry with more than 5000 employees that uses Marketo as their marketing automation system, we can do that.

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below!—the When you add it up, these video campaigns are more than 2x more effective than other tactics we’ve tried.”

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. GoVideo makes this process as easy as a click, record, and share.”

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

MARCH 27, 2015

In that window, you’ll want to engage potential buyers pre-conference, attract as many attendees to your booth, grow your lists, and follow-up with powerful campaigns. Think of your event videos like you would any other nurturing campaign: what will you do after the event to encourage continued engagement? Plan and execute.

Conference 50

Conference Video Marketing Planning Marketo 50

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. .

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JANUARY 10, 2017

Field Sales: Send curated follow-up materials like testimonial videos, demos, or campaign videos after your call, along with a personalized introduction. ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates. GoVideo makes this process as easy as a click, record, and share.”

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

JANUARY 22, 2015

Your Campaign Manager This person bridges the gap between video asset and marketing asset, and knows their way around your marketing stack. If you’re using a marketing automation platform like Marketo or Eloqua, make sure they understand how to connect your video marketing platform so that no view is left unaccounted for.

Video Marketing 50

Video Marketing Product Optimization Ad Building 50

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. .

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50