Remove campaign

Lattice

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

When planning new video campaigns, we map everything back to the funnel. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We believe that video helps bring our story to life.

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Scaling ABM with Predictive Analytics and Marketing Automation

Lattice

However, with the technologies available today, such as predictive analytics, website personalization and enhanced automation capabilities, it’s possible to create hyper-focused, personalized campaigns for thousands of accounts. Use integrations with marketing automation to feed pre-built segments into hyper-targeted campaigns.