KoMarketing Associates

JANUARY 19, 2022

Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time. Marketing Automation Platforms Like Marketo and Pardot. These tools are often used in conjunction with ABM campaigns and can result in higher quality leads because the interest and intent can be more easily seen.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

JULY 2, 2019

The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). Measure Pipeline Contribution Back to Campaigns. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. Final Thoughts.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. That’s strange behavior, given that the information we’re gathering through that form is the whole point of the campaign.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

APRIL 11, 2013

Marketo’s guide provides background and overview on marketing automation technology, how it differs from other applications such as CRM and email marketing, and how B2B marketers can build a business case and convince internal stakeholders on the investment. The Definitive Guide to Marketing Automation. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 30, 2017

In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers). Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JANUARY 26, 2016

As Marketo points out, “Revenue might be the result of someone coming to your website because of your super compelling tweet and converting. Know the event hashtag and don’t be afraid to run a small targeted paid campaign. As Oracle notes , “Just as buyers use social media to learn about you, use the same tools to keep up with them.”.

Social Media 96

Social Media Media B2B Tips 96