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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. The second is figuring out how to make those lead nurturing campaigns work harder. Hardly seems fair, right?

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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

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Webinar: AI-forward marketing in 2024

Martech

The new year has just begun, and the digital marketing landscape continues to evolve rapidly. Join experts for an unmissable webinar designed specifically for digital marketers who drive offline sales and conversions. Click here to view more MarTech webinars.

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The 2 Most Common Mistakes in Partner Recruitment Campaigns

The Point

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Move from campaigns to conversations to get better results.

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries. But it's hard to find emails when you are looking for them!

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The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] appeared first on Search Engine Journal.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. ABM Marketing trends.

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5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers. Download the eBook today!