Remove campaign view
article thumbnail

Channel99 launches “view-through” pixel technology for digital B2B campaigns

Martech

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 109
article thumbnail

IAS announces reporting enhancements to provide a unified view of global campaigns

Martech

Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Campaigns 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ABM campaign that increased page views by 31%

6sense

In this video, Grace Kleaveland Kupczak, Digital Strategy and Growth Marketing Manager at 6sense discusses how she leveraged the powerful partnership of 6sense and Uberflip to create a dynamic, scalable ABM campaign. 31% increase in page views. 14% drop in bounce rate on homepage. The future at 6sense.

article thumbnail

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. What’s Old is New.

article thumbnail

What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 331
article thumbnail

Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

article thumbnail

Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.