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Four Steps to Successful Vertical Marketing Campaigns

Launch Marketing

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. .

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300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. The post 300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical appeared first on Marketing Insider Group.

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The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

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A sales-side view of marketing, automation and AI

Martech

They recently moved into the American market, where companies of all sizes are looking for help with Spanish-to-English and English-to-Spanish language skills. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

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Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

Martech

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from. .

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.