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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1.

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Franchise Marketing Trends

SmartBug Media

The franchise industry continues to evolve, and so do the marketing strategies franchises use to connect with customers and drive success. Here’s a look at some of the key trends driving franchise marketing in 2024. The rise of influencer marketing is one example of this trend.

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What’s Trending in Marketing For February 2024

Stevens & Tate

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

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The B2B Marketing Trend Tracker 2024: What trends are we seeing from client-side and agency-side marketers?

B2BMarketing.net

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Move from campaigns to conversations to get better results.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Wait a second - that wasn't part of the plan.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) You'll learn: The types of marketers you should look out for when you build your team.

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. ABM Marketing trends.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy. This webinar shows how B2B Marketing and Sales can collaborate to generate new qualified sales opportunities.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results.