BenchmarkONE

DECEMBER 1, 2021

For most marketing agencies, it would be between three to five years on average. . But when you compare it to larger marketing agencies, you’ll be surprised to find that the average length of client engagements can go much longer, with global top 40 agency-client relationships lasting 22 years on average. . Image Source.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

BenchmarkONE

AUGUST 20, 2020

Today’s consumers have a lot of choices when it comes to where and with whom they make a purchase, and overwhelmingly, transparency seems to be a key deciding factor. In an Edelman survey of 16,000 consumers in eight global markets, 81 percent of respondents globally and 80 percent of U.S. The Value of Transparency.

Transparency 107

Transparency Trust Marketing Marketing Automation Services Customer Surveys 107

QuanticMind

OCTOBER 5, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Basis Technologies 2023 Holiday Shopping Trends Report [:15] Ready to rock your Q4 campaigns in 2023? Show off your marketing chops with our question of the week. Welcome to Scout! Test Your Digital Advertising Knowledge!

Transparency 52

Transparency Advertising Agencies Paid Search Agency Tools 52

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Content marketing gives your brand a voice. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Sprout Social

NOVEMBER 1, 2023

In this article, we’ll show how businesses can foster trust and transparency through behind-the-scenes content. 10 behind-the-scenes post ideas and examples for your next campaign 1. Showing the process behind what it takes to create your product or service provides transparency into business practices.

Campaigns 90

Campaigns Work Management Content Transparency 90

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaigns 74

Campaigns Tools Brand Identity Branding 74

Martech

FEBRUARY 27, 2024

Yet, pursuing “true fulfillment” in marketing feels hollow when we chase fleeting. The current landscape is littered with empty promises and manipulative tactics, now more than ever, leaving audiences drowning in information overload and craving genuine value, transparency and trustworthy brands. Let’s be honest.

Marketing & Strategy 102

Marketing & Strategy Marketing Strategy Fulfillment Planning 102

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Be transparent about any flaws in your products and services. Lead with Transparency. Transparency builds trust in your company – every bit as much as your expertise.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Heinz Marketing

MAY 25, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Importance of Leadership Transparency. A great look at why leadership transparency or “the currency of trust” is so important. Great read, Jon Dick.

Transparency 84

Transparency B2B Thought Leadership Paid Search Agency Companies 84

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Thankfully, today’s technology enables real-time access to data and insights regarding the best (and worst) performing elements of campaigns. . How to blend analytics and transparency in your digital advertising. Prevent Data Bias.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Content Standard

MAY 23, 2018

Influencer marketing campaigns can be messy. You often need multiple tools to complete various aspects of building and running an influencer campaign. Organizations also need tools for managing their current influencers and identifying an optimal mix of influencers to maximize campaign spend.

Transparency 59

Transparency Work Management Marketing Management Click Fraud 59

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Webbiquity

OCTOBER 15, 2021

Companies must also market their sustainability efforts to increase consumer awareness and loyalty. Before evaluating the methods of effectively marketing your eco-friendly business, it’s important to assess consumer demands. Researchers evaluated the significant impacts on the market, especially among younger generations.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Data ownership.

Marketing AI 121

Marketing AI Ethics Work Management Marketing Management 121

Content Standard

SEPTEMBER 14, 2018

A 2016 report by MarketingTech found that only 19 percent of consumers were able to tell the difference between marketing and non-commercial content on social media platforms. This new development is worlds away from the in-your-face tactics of marketing’s past. Marketing that didn’t “feel” like marketing.

Paid Content 75

Paid Content Transparency Advertising Agencies Paid Search Agency 75

Martech Advisor

DECEMBER 5, 2019

Accordingly crafting your marketing strategy around mobile with the latest hits and trends can increase engagement and conversions. In this article, we're looking at some of the best mobile marketing campaigns that had an impact on us. As the year ends, we pick out the top five to inspire your 2020 mobile marketing strategy.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Allocadia

APRIL 5, 2019

Helena Lewis , Chief Marketing Operations and Technology at NI (formerly National Instruments) , talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility and insight but drives better decisions. See Also: Helena’s advice to marketers on how they can #RunMarketingBetter.

Transparency 52

Transparency Case Study Case Studies Class 52

Choozle

JULY 12, 2022

When dealing with different types of digital marketing it can be hard to wrap your head around the different timelines that serve campaigns when entering the space. This elusive, ideal timeline can vary and will be custom to each campaign you launch. Campaign planning. Connecting campaigns to goals beyond KPIs.

Paid Content 84

Paid Content Campaigns Paid Search Agency Allocation 84

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Dashboards are customizable and can represent cross-channel campaign data according to user needs.

Campaigns 80

Campaigns Advertising Agencies Paid Search Agency Ad Agencies 80

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaigns 112

Campaigns Ad Building Brand Identity Branding 112

Oktopost

AUGUST 31, 2022

Want to hear more from renowned B2B marketing leaders? Has marketing lost the ability to tell a great story? According to Peter Bell, Senior Director UKI Enterprise & EMEA Commercial Marketing at Adobe, it has. Why marketers are no longer in control of the message, and how to keep it from preventing the narrative.

Transparency 118

Transparency Youtube Software B2B Sales 118

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. What can your marketing team learn from it?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Sprout Social

AUGUST 17, 2022

Since social mentions are totally transparent, uncovering those mentions is largely a matter of having the right tools. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

Social Media 125

Social Media Tools Campaigns Media 125

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Marketing AI 101

Marketing AI Marketing Automation Services Work Management Marketing Management 101

Martech Advisor

FEBRUARY 14, 2020

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools.

Transparency 127

Transparency Marketing Automation Services Paid Search Agency Touchpoints 127

Oktopost

APRIL 6, 2023

Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Porch Group Media

DECEMBER 3, 2020

Every year, 25-30% of data becomes inaccurate leading to less effective sales and marketing campaigns, and businesses lose as much as 20% of revenue due to poor data quality. Interested in more great marketing tips and strategies?

Transparency 59

Transparency Webinar Metrics Trust Marketing Demand 59

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Campaigns 112

Campaigns Planning Paid Search Agency Work Management 112