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Campaign tracking in GA4: How to ensure your links are properly tagged

Martech

To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,

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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

What was the ROI of your influencer campaign? How are people responding to a campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports.

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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI.

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How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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UTM tagging: Getting started in Google Analytics 4

Martech

In this post we’ll be talking about UTM tagging. Dig deeper: GA4: What marketers need to know for a successful transition. GA4 is based a lot around source, medium, as well as campaign and things like that,” says Colleen Harris. “So utm_name — Identifies the particular campaign this traffic is linked to. What is UTM?

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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. The campaign for which the video was deployed. Tagging is for users.

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