Campaign tracking in GA4: How to ensure your links are properly tagged
Martech
FEBRUARY 1, 2023
To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. utm_medium : The marketing medium (i.e.,
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