Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Stats 141

Stats Planning Paid Search Agency User-Generated Content 141

Optinmonster

JULY 28, 2022

Are you wondering how to track marketing campaigns to see what’s actually working? It’s critical to understand just how well your marketing campaigns are converting. In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Stevens & Tate

DECEMBER 30, 2022

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. How Using Data Can Inspire Great Marketing Campaigns.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Vision6

JULY 19, 2020

Compare how your campaigns are doing with the average unique open rate, click rate and other email stats in the 2020 Email Marketing Metrics Report. The email stats are in from our latest Email Marketing Metrics Report and WOW! There’s no way I could have predicted the results it’s had on the email stats either.

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Enterprise Management 142

Enterprise Management Campaigns Conference Digital Transformation 142

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. 61% * of marketers rank lead generation as their biggest challenge – Hubspot 2.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. 61% * of marketers rank lead generation as their biggest challenge – Hubspot 2.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Sprout Social

DECEMBER 7, 2022

With stats on the amount of time you’ve spent listening, your top artists and a playlist of your top 100 songs, the annual round-up has become a staple for users. For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool. Sharing is caring.

Viral Marketing 102

Viral Marketing Campaigns Planning Social Media 102

Bannerflow

SEPTEMBER 27, 2021

How can a data feed help to personalise your campaigns? Download our 2021 Display Advertising report to gain the full picture and discover how your marketing team can get ahead of the competition and boost its display advertising performance. How can a data feed help to personalise your campaigns?

Display 98

Display Stats Advertisements Advertising 98

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Hubspot

MAY 12, 2020

As marketers, we've become experts in our target audiences. This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). 36 Account-Based Marketing Stats to Know in 2020. General ABM Stats. Forrester ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Unbounce

DECEMBER 10, 2018

If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. your key messaging.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Hubspot

MAY 28, 2020

By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. LinkedIn Stats to Know in 2020.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Stats 133

Stats Business Lead Scoring Lead Ranking 133

Hubspot

SEPTEMBER 23, 2020

Marketers can learn a lot from Tony Stark. While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. This tactic is known as co-marketing.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

JUNE 30, 2020

And, I'm not the only consumer (or marketer) who thinks this. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. Meanwhile, 58% of marketers have implemented UGC in ad campaigns.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Hubspot

MAY 1, 2020

To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams.

Stats 98

Stats Customer Satisfaction Television marketing Social Media 98

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Yes Lifecycle Marketing). More than 55% of marketers have reported receiving the best ROI from email campaigns.

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? 52 Gen Z Stats to Know in 2020. General Stats.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

JangoMail

JUNE 28, 2022

JangoMail has been updating our web-based email marketing software’s user interface this year. In JangoMail’s latest updates on June 8th, Campaign Reports has been updated to enhance the look of JangoMail’s user interface and make it easier to use. Check out the updates below!!

Campaigns 52

Campaigns Stats Tagging Marketing Report 52

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. 11 Stats That Make a Case for Landing Pages. 11 Stats That Make a Case for Landing Pages. Landing pages are a valuable piece of your marketing strategy.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 110

Stats Social Media Social Marketing Media 110

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. The aforementioned stats and data should merely be a starting point that you might build upon.

Social Media 126

Social Media Social Marketing Campaigns Planning 126

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

PureB2B

APRIL 25, 2019

We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some recent and relevant insights with you. Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot.

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

SmartBug Media

APRIL 19, 2021

An infographic is defined as a visual image used to represent information or data, so it should come as no surprise to learn that infographics have become a marketing campaign staple in recent years. And, you bet your bottom dollar, marketing campaigns have become more fun (per the first sentence of this blog) because of it.

Campaigns 111

Campaigns Effectiveness Paid Search Agency Class 111

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

AccuData

NOVEMBER 19, 2018

As we busily prepare, design, and execute client holiday campaigns, we thought we’d share some stats and tips for making this your most successful holiday season yet! Consider this stat: More than 1 billion people access Facebook from mobile devices daily! Cyber Monday/Cyber Week/Cyber Weekend Stats.

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Stats Conversion Advertising Agencies Planning 68