Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 108

Planning Spending Marketing Plans Advertising Agencies 108

Martech

NOVEMBER 28, 2023

consumers spending $12.4 “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. . billion, up 9.6% million every minute.

Spending 109

Spending eCommerce Merchandising Pricing 109

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Blue Flame Thinking

JUNE 28, 2023

As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns. Some clients have previous campaign results to review, some have personas and KPIs and others have just started creative briefs. Here are some tips that will help enhance the effectiveness of your campaigns.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. their campaign strategy to address their audience’s focus on remote work or virtual events.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. Dig deeper: B2B martech spending growth slows, may hit $8.5 The survey of 659 senior marketers across the U.S., Despite this, 31.7% Services: 19.3% Integration: 15.9%

Spending 98

Spending Customer Satisfaction B2B Marketing Customer Surveys 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. spend this year, according to Statista. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. Campaign success. Why we care.

Creativity 116

Creativity Paid Search Agency Campaigns Advertising Agencies 116

ClickZ

JULY 16, 2020

You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics takes a three-step approach to helping businesses improve the performance of their digital ad campaigns, as follows: Understand your unique growth opportunities.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Martech

MAY 5, 2022

1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. Gone are the days of simple direct mail and email campaigns. Align sales and marketing teams.

Budget Management 90

Budget Management Analytics Spending Optimization 90

Martech

NOVEMBER 23, 2022

Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend. billion in online spending, a 2.8% of November-December spending. Total Cyber Week spending that year also slipped 1.4% A silver lining.

Spending 106

Spending eCommerce Demand Analysis 106

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? and “What makes up an inbound marketing campaign?”. What Is Inbound Marketing? But what are they?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

ClickZ

JUNE 3, 2020

21% of marketers pulled creatives to prevent looking insensitive. Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region. Click To Tweet.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Sprout Social

MAY 26, 2022

That’s the average amount of time TikTok users spend on the app each month. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Why TikTok marketing campaigns are so valuable. Phase 1: Plan your TikTok marketing campaign.

Campaigns 142

Campaigns Examples Design Planning 142

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. Marketers report only using 42% of their martech stack capabilities.

Training 109

Training Spending Work Management Marketing Management 109

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

Campaigns 121

Campaigns Digital Asset Management Paid Search Agency Enterprise Management 121

Martech

APRIL 19, 2022

It’s a significant reason why a quarter of marketers in MarTech’s flash survey said they’re considering a metaverse activation this year. gamers, also projects that Gen Z gamers will spend a fifth of their “fun budget” on metaverse goodies, or $50 annually in-game on skins and other virtual bling. The study, which surveyed 1,000 U.S.

Spending 114

Spending Paid Search Agency Privacy Customer Surveys 114

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. We saw how our product filled a needed gap in the market. There was a window opening up, and we had to jump through it.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Let’s go over the pros and cons of using these campaigns separately, compared to using them together, so that you can decide for yourself.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Launch Marketing

SEPTEMBER 10, 2021

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. Determine the Overall Campaign Budget. The more exact numbers for the overall budget, the better.

Cost per Lead 90

Cost per Lead CPL Cost Campaigns 90

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 100

Lead Ranking Loyalty Segmentation Marketing AI 100

seo.co

MARCH 7, 2023

There are hardcore purists who insist that SEO is perfect for everybody and will perpetually remain a viable and cost-effective marketing strategy, but there are also business owners who refuse to partake in what they feel is an unsafe and questionable strategy, and tons of variance in the people in between.

SEO 110

SEO Campaigns Burn Rate Advertising Agencies 110

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Sitting in the audience that day, it struck me as a wonderful framework for understanding what we work on—from product development to marketing, customer service, and more. Trust is the backbone of successful marketing.

Spending 124

Spending Opt-out Opt-in Trust Marketing 124

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

QuanticMind

JULY 7, 2023

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. However, now that we’re no longer “pandemic nesting,” consumer spending is increasing in nearly every retail category except home goods and computer/consumer electronics.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Choozle

APRIL 18, 2023

The constant introduction of new technologies makes it more accessible than ever to design and implement advertising campaigns. In fact, the global digital advertising market is valued at $701.20 It’s evident that a significant portion of companies, both large and small, struggle with executing their digital marketing strategies.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

xiQ

MARCH 10, 2020

The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process. Personalization at Scale.

CMS Development 96

CMS Development Marketing Budget Creation Marketing Budget Budget Programs 96

Stevens & Tate

JANUARY 20, 2023

For example, benefits include: The ability to test out different ad elements for other ad campaigns. Spend less time optimizing and managing your own ads. Nicole Wagner The landscape of the Internet is ever changing and Nicole has the energy and aptitude to keep Stevens & Tate Marketing out in front of the pack.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. Effective Techniques for Successful Remarketing Campaigns 1.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Your remarketing campaigns must be well-thought-out and executed strategically to be effective. Effective Techniques for Successful Remarketing Campaigns 1.

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52