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The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

Marketing Insider Group

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. It will give you and the SME common ground to start. Count me in that group.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 278
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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

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3 Ways to Start Earning Links

Act-On

On a side note, it also shows who shared the content, which you can keep track of for future use (influencer marketing, anyone?). For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Personalize at scale.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.