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How Sales and Marketing Alignment is your Key to SMB Success

ClickDimensions

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. The Impact of Disjointed Communications Inconsistent Messaging One of the most significant repercussions of misaligned sales and marketing communications is inconsistent messaging.

SMB 110
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The SMB Landscape for 2023

ClickDimensions

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95
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70% of SMB marketers willing to pay more for tools with AI/automation

Martech

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Forty-six percent of SMB marketing leaders admit they only have a beginner’s knowledge about the benefits of the technology.

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Salesforce rolls out new edition of Marketing Cloud for small businesses

Martech

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles.

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7 Surefire Ways to Increase Your SMB Sales

Televerde

You want to see consistent growth, which requires regular increases in SMB sales. Ready to Increase SMB Sales? Therefore, you need to adjust your sales and marketing strategies to appeal to them. If an SMB is going to invest in you, you need to earn their trust. Like you, SMB owners are busy. Get to know them.

SMB 105
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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world.

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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. Even Google, now one of the most influential companies in the world, used creative marketing to garner interest. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue.

SMB 40