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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

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Top 8 Insanely Useful Content Marketing Tools Brands Need

nDash

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Yes indeed.

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Are Chat Stories the Future of Native Advertising?

Contently

“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype. Now, you might be wondering how Skype ties into a dark family melodrama. million users have read Skype’s sponsored stories thus far. .” And it’s not just Yarn. Chatting opportunities.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. ” Marketers save time and enjoy the illusion of accomplishment.

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Are Chat Stories the Future of Native Advertising?

Contently

“Mom’s Secret,” one of the many stories available on the chat fiction app Yarn , is actually sponsored by Skype. Now, you might be wondering how Skype ties into a dark family melodrama. million users have read Skype’s sponsored stories thus far. .” And it’s not just Yarn. Chatting opportunities.

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Benefits of Bing’s Syndicated Search Network

Matchcraft

Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’ campaigns. Typically, campaigns running on Bing see lower CPCs and increased CTRs. of the US search market share as of September 2019. . Windows 10. CONTACT US.