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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

Ever savvy marketer knows that “Industry” is a very common data point to segment on, however the challenge with the industry information available is not reported consistently since each company defines them differently. The most reliable way to identify a company is with SIC or NAICS codes. . First, let’s start with what they mean.

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Building The World’s Best Firmographic Data Foundation

Zoominfo

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. HOW DO YOU MEASURE DATA QUALITY? million contacts have been published in ZoomInfo.

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Email 101: Tell Me Something I Don’t Already Know

The Point

To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. For a particularly egregious example, see the email below from Azalead , a software platform for Account-Based Marketing (ABM). Sounds obvious, right?

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CMO Perspective: Using B2B Data & Data Types for Audience Segmentation

SalesIntel

Market segmentation helps you find and accurately target your customers. Done well, it can cause up to 5X improvements in your sales and marketing results. Every marketer and sales manager wants market segmentation to paint a more realistic image of their customer base, but they’re not quite sure where to begin.

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

Marketing Consultant at Heinz Marketing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation. Traditionally, [ABM] was used by large enterprises where the size of the deal justified the amount of energy focused on marketing to only one business or account. By Lauren (Dichter) Bensussen, Sr.

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KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

The Kickfire’s API has expanded to include Trade Name & expands to include the descriptions from Standard Industrial Classification (SIC) & the North American Industry Classification System (NAICS). This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries.

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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

B2B marketers need a constant flow of potential customers and new opportunities in their pipeline. By generating qualified leads , marketers engage with prospects, build relationships, and ultimately increase sales. Well, ZoomInfo used to be the go-to provider of B2B data and was widely accepted by marketers for lead generation.