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How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

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Use this tactic to drive revenue on your SEO campaigns by Cynthia Ramsaran

Martech

Right now, marketers are navigating the vast digital marketing landscape, competing in a sea of content and yearning for a strategy that boosts rankings and seamlessly translates them into tangible revenue. The post Use this tactic to drive revenue on your SEO campaigns appeared first on MarTech.

Tactics 114
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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint. digital retail sales.

PPC 278
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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. Image thumbnails scattered around Google’s search results are changing the SEO game. How to Create a Conversion-Driven Image SEO Strategy 1. And you’d better deliver.

SEO 159
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What’s the Worst That Can Happen in an SEO Campaign?

seo.co

People seem to have mixed feelings about SEO. There are horror stories of business owners losing significant visibility in search engines as the result of algorithm changes or flawed strategies, and scamming SEO businesses who over-promise and under-deliver are a real threat to anyone unacquainted with basic SEO strategy.

SEO 110
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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85