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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

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Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

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How Marketing Segmentation Puts You Ahead of Your Competitors

ClickDimensions

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. The benefits of market segmentation are numerous. This leads to higher conversion rates and customer loyalty.

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5 Ways Marketing Managers Can Improve Team Efficiency

Marketing Insider Group

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Aim for a shared marketing team purpose. You need both.

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The Growth Power Trio: Aligning Sales, Marketing, and Customer Success for Maximum Impact

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.