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How Website Heatmaps Make a Killer Content Marketing Campaign

Spiralytics

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Strategy – Rules for directing a campaign. I never ask people to buy.

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Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

Open and integrated communication between your marketing team and the sales team will make a difference in your organization. In recent years, synergy between marketing and sales has been dubbed Smarketing —the process of integrating marketing and sales processes to obtain a common, integrated approach. Work smarter, not harder.

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January’s Top Digital Marketing Trends That’ll Inspire Your Own Campaign

ClearVoice

A new year has come, and along with it, new opportunities, new lessons, and new content marketing trends and examples. So, let’s get on with learning together about how to make our 2022 marketing efforts stellar. Digital marketing trends: Forever 21 jumps into the metaverse with virtual fashion stores on Roblox.

Trends 116
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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot

In one of my first jobs, I helped to develop a digital marketing campaign for a small business that grew its revenue by 15% within eight months. For instance, a marketing consultant may say, "One of the biggest challenges I see is that consumers want more personalization. Why are you the best person for this position?

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

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[Announcement] New Templates to Supercharge Your Lead Generation Campaigns

Optinmonster

To help you in this process, we’ve created new templates to supercharge your lead generation campaigns. We also improved the campaign filtering screen in the app, to help you find templates easier based on your goals and the type of business you run. Claim your FREE Done-For-You Campaign ($297 value)! Ready to get started?