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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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Driving Sales with Precision: Leveraging Geographic Data in B2B Marketing Campaigns

Lake B2B

In the evolving B2B marketing landscape, staying ahead of the curve requires strategic innovation. This invaluable resource allows businesses to hone in on location-based insights, facilitating the creation of hyper-targeted marketing campaigns.

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Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns

ANNUITAS

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient. But it doesn’t have to be that way.

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Top 10 Sales Intelligence Tools to Use for Your 2021 Campaigns

Zoominfo

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

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Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Move from campaigns to conversations to get better results.

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A blueprint for boosting sales and dominating paid and organic campaigns

Martech

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. Click here to view more MarTech webinars.

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Top Ways to Prepare Your Email Campaigns for Summer Sales

SmartBug Media

The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. This is a great way to bundle complementary products to push more sales while addressing customer needs.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) You'll learn: The types of marketers you should look out for when you build your team.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency. ABM Marketing trends.

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New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads. Keys to executing campaigns that will put wins on the board. Producing leads your sales team will love to work with.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. Let’s introduce gifting. What gifting can do to increase ROI.