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20 questions to ask marketing automation vendors during a demo

Martech

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Does the vendor seem to understand our business and our marketing needs? Execute a simple campaign with an email, mailing list and landing page.

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24 questions to ask account-based marketing vendors during a demo

Martech

Account-based marketing is having its moment as B2B marketers are jumping on the idea of orchestrating outreach to their most valued accounts. ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Click here to download!

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24 questions to ask identity resolution vendors during a demo

Martech

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. personalized email or ad campaign execution)?

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23 questions to ask identity resolution vendors during a demo

Martech

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Decide whether or not you need to engage in a formal RFI/RFP process. Do your identity capabilities apply to non-US markets?

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Cleaning up the confusion in marketing ops job postings

Martech

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

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Questions to ask vendors before buying a customer journey orchestration solution

Martech

Speak to your marketing peers at industry events to find out who is using which tool and why. Decide whether or not you need to engage in a formal RFI/RFP process. Get the daily newsletter digital marketers rely on. Does the vendor seem to understand our business and our marketing needs? This is an individual preference.

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24 questions to ask ABM vendors before signing the contract

Martech

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.