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64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. This is followed by a lack of visibility and unactionable data (41.5%), and an inability to move quickly and create personalized campaigns (40.6%). Identifying Marketers’ Customer Engagement Challenges.

Resources 271
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Balancing social resources across multiple business lines

Sprout Social

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. The big misconception about social is that it’s easy.

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Maximizing impact: Marketing resource allocation in lean times

Martech

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

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86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. Despite these challenges, the majority of marketers (37%) still consider themselves to be perceived as collaborative and responsive.

Resources 281
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An ABM Content Strategy You Can Steal

Speaker: Mason Cosby - Director of Growth at Gravity Global

In the world of marketing, content is king. Despite this importance, many marketing teams struggle to find the time and resources necessary to create engaging content. Instead of stressing about your ABM campaign content, join Mason Cosby, Gravity's Director of Growth, to learn: The 9 different approaches to ABM.

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How to keep your marketing automation campaigns from ruining your week

Martech

Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly.

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5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. ABM Marketing trends. Common challenges and how to solve them. And much more.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) But how do you even find the resources to make it happen? more aligned.