64.2% of Marketers Challenged by Lack of Personalization Budget and Resources
KoMarketing Associates
NOVEMBER 16, 2022
As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. This is followed by a lack of visibility and unactionable data (41.5%), and an inability to move quickly and create personalized campaigns (40.6%). Identifying Marketers’ Customer Engagement Challenges.
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