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Report: Marketers Need More Access to Customer Data to Improve Email Campaigns

KoMarketing Associates

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. Many Marketers Failing to Leverage Customer Data. Only 23.8%

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Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. Content Marketing and the COVID-19 Outbreak.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

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Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Report: 45% of Marketers Now Say More than Half of Campaigns are Content-Driven

KoMarketing Associates

Many marketers have already seen the benefits of utilizing content as a part of their strategies, and new research shows that they will continue to integrate it into their work in the near future. A total of 78% of marketers believe that the investment in content marketing will grow over the next two years.

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Campaign Reporting Enhancements

JangoMail

JangoMail has been updating our web-based email marketing software’s user interface this year. In JangoMail’s latest updates on June 8th, Campaign Reports has been updated to enhance the look of JangoMail’s user interface and make it easier to use. UPDATED – Instantly download reports with the new Export button.