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KoMarketing Associates
JULY 19, 2022
As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. However, many B2B digital marketers are developing solutions to rebound from these challenges. The Struggle to Leverage Account-Based Marketing Benefits.
KoMarketing Associates
DECEMBER 6, 2022
Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. In the world of marketing, cures for nightmares are a bit more complex than a warm glass of milk,” said Robert Passikoff, founder and president of Brand Keys. “But
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KoMarketing Associates
AUGUST 30, 2022
As a result of the Covid-19 pandemic, many marketing teams have adopted a remote or hybrid work arrangement. While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Marketers Remain Dedicated to Investing in Martech.
Marketing Insider Group
SEPTEMBER 12, 2023
But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.
KoMarketing Associates
OCTOBER 20, 2020
Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).
Stevens & Tate
MARCH 20, 2019
Eddie Bauer’s recent advertising campaign has put an interesting twist on a common seasonal item that many are familiar with: fleece. In their recent “Release the Fleece” campaign, E.B. In Eddie Bauer’s case, their “Release the Fleece” focuses on sporty, adventurous, and smiling adults. Emotional Advertisement.
Zoominfo
NOVEMBER 20, 2023
Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.
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