Remove campaign recency
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80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. To date, most marketers (34%) claim that they have between three and four channels personalized for the sake of the customer experience.

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2024 B2B trends: 6 key areas for marketing success

Martech

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers.

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The role of recency use in digital marketing

Choozle

As programmatic ad spend increases and bids become more competitive, marketers need to ensure they are using all the strategies and tactics at their disposal to reach their goals, make the most increasingly limited budgets, and increase the relevancy of their ads. What is recency? Recency in context. So, what can you do?

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Guide to recency use with Julie Pifer

Choozle

HM: Now that we’ve got the important stuff out of the way, let’s chat recency use. JP: Recency is how long a user profile, or a cookie, has been in a particular data segment. In terms of recency, that means that the age of my cookie starts from that 3pm site visit. HM: Why does recency matter?

CPA 60
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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Campaign Monitor shares data which found that emails with personalized subject lines are 26% more likely to be opened. without any personalization. without any personalization.

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Marketing Analytics and Lead Nurturing – A Strategic Combination

B2B Marketing Analytics

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. to track the results of nurture campaigns. This is where.