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Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns

Launch Marketing

When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in form completions or downloads of an asset, B2B PPC campaigns have the potential to be incredibly beneficial. Is the goal of your campaign lead generation?

PPC 101
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5 Essential Questions to Ask Before Running a Facebook Ad Campaign

KoMarketing Associates

In this blog post, we will be discussing 5 questions that need to be asked before diving headfirst into a Facebook Advertising campaign. Like any marketing initiative, the first step should be to define what the goals are for advertising on Facebook. What Goals Need To Be Achieved? How Much Money Should Be Invested on Facebook?

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Demand Generation Marketing: 3 Questions You Gotta Ask Before Your Next Campaign

Rev

If we live in a world that is drenched in social media outlets, search engines, and email marketing , how do we cut through the noise? In this article, I’m going to give you 3 questions to ask yourself BEFORE you begin your next demand generation program. Get real with yourself (and your sales and marketing team) on this one.

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3 Questions to Ask Before Launching a New Campaign

Adobe Experience Cloud Blog

With savvy marketers with their finger on the pulse of popular social trends, it’s no surprise companies are trying to find ways to ride the wave of rising social and political activism to move the hearts and minds of their potential buyers. Surely, someone must have noticed, cringed, or questioned. It’s going to cost them.

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Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. But, if you’re aiming to truly scale up, there’s more to the story.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

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Timely, personalized, and targeted: 5 tips to implement a successful drip email strategy

Answering this question is the trickiest part of the marketing campaign. You can’t afford to frustrate your potential customers by shoving your ads on their screens all the time. It needs adequate planning.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize revenue impact How to get started Get your burning questions answered during our live Q&A session!