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Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. times higher conversion rate.

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Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Marketers must reach shoppers who are in-market, not just browsing. Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap.

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Top 3 Strategies To Personalize Your Email Campaigns

Porch Group Media

There are many factors involved when it comes to creating successful email campaigns, such as practicing proper email hygiene , email appending , optimizing your email design , and more. However, email personalization may just be the number one factor that makes or breaks the success of your campaigns.

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The Right Customer Promises Drive Better Marketing Results

B2B Marketing Directions

One of the more infamous quotes in marketing is usually attributed to John Wanamaker, who reportedly said, " Half the money I spend on advertising is wasted. Cracking the code on what drives marketing effectiveness can be incredibly difficult. For example, the analysis revealed that: 56% of the CP campaigns (vs.

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Ecommerce marketing: 5 email campaigns to drive conversions and increase sales

DotDigital

Ecommerce marketing success is not a mystery. It’s about understanding customer intent. Marketing automation and ecommerce store platforms collect data about browsing behaviors that ensure you can send targeted and relevant communications when the time is right. . Customer intent for ecommerce marketing.

eCommerce 101
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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

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How to set up and measure CTV ad campaigns

Martech

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Enhanced opportunities for interactive campaigns. Successful CTV campaigns start with a plan based on clearly defined goals that matter to your success.