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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.

Privacy 117
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Integrate introduces Data Guardian for privacy and compliance

Martech

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

Privacy 118
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How to build customer trust through data privacy and security

Martech

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. And for marketing teams, it means leveraging data to improve user experiences.

Privacy 103
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3 privacy-centric solutions for marketing compliance

Martech

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. How are the GDPR and EU Privacy Laws Related? What is the ePrivacy Directive?

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Go beyond cookies and stay ahead in a privacy-first world by Cynthia Ramsaran

Martech

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Instill confidence in your marketing attribution and ensure trust in your customer journey analytics dashboards by mastering the essential adjustments needed. Click here to view more MarTech webinars.

Privacy 117
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Software Review: BigID for Privacy Data Discovery

Customer Experience Matrix

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately.

Privacy 180