Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. How are the GDPR and EU Privacy Laws Related? What is the ePrivacy Directive?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Martech

NOVEMBER 3, 2023

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Instill confidence in your marketing attribution and ensure trust in your customer journey analytics dashboards by mastering the essential adjustments needed. Click here to view more MarTech webinars.

Privacy 119

Privacy Marketing Attribution Webinar Metrics Trust Marketing 119

Customer Experience Matrix

AUGUST 27, 2020

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No.

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Zoominfo Privacy FAQ Opt-out 130

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

Advertising Agencies 103

Advertising Agencies Advertisements Advertising Google 103

Heinz Marketing

MARCH 22, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Now, buyers, marketers, and regulators know better.

Privacy 85

Privacy Privacy Policies B2B Marketing Opt-out 85

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. Yep, you guessed it: your passport. That’s why we created the ZoomInfo Data Passport.

Zoominfo 130

Zoominfo Privacy Marketing Analytics Tools Opt-out 130

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. What is Apple Mail privacy protection?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Proactive approach. Prioritizing first-party data.

Privacy 127

Privacy Marketing & Strategy Privacy Policies Loyalty 127

Litmus

JUNE 8, 2021

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. What this might mean for email marketers.

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Privacy Protection Privacy Email Marketing Open Rate 145

Porch Group Media

SEPTEMBER 20, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 125

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 125

Martech

AUGUST 12, 2022

” The Advanced Notice of Proposed Rulemaking comes even as Congress works on the American Data Protection and Privacy Act (ADDPA) which, if passed, would be enforced by the FTC. ” Read next: 3 things to know about the American Data Protection and Privacy Act. Get the daily newsletter digital marketers rely on.

Privacy 96

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 96

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. Are you ready to go cookieless?

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Digilant

APRIL 9, 2024

We address top concerns advertisers have about what their campaign planning and execution will look like as we move away from Google’s third-party cookies. Victoria de Leon, Director of Marketing is joined by Ariel Howard, VP of Campaign Solutions, and Addy Osborne, Sr. Ready to dive in? Short on time?

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Planning Campaigns Privacy Customer Satisfaction 52

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. iOS still dominates ad spend market share — here’s why. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Privacy 113

Privacy Advertisements Advertising Tips 113

Salesforce Marketing Cloud

APRIL 20, 2022

It’s an exciting time to be a marketer. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal. Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. That’s GA4 for you.

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Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 262

Valasys

MARCH 11, 2024

In today’s digital landscape, data privacy is paramount. This shift has fundamentally changed how businesses approach marketing and customer engagement. Understanding the Power of First-Party Data in a Privacy-Conscious World In the age of heightened data privacy concerns, marketers face a critical crossroads.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Blue Flame Thinking

SEPTEMBER 13, 2021

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Navigate the Channel

JULY 21, 2022

Change is one thing B2B marketers can count on. Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates.

Privacy Protection 65

Privacy Protection Privacy B2B Marketing Open Rate 65

DAGMAR Marketing

SEPTEMBER 1, 2021

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. FLoC, short for Federal Learning of Cohorts, is part of the Google Privacy Sandbox. What is FLoC?

Privacy 98

Privacy Marketing Proposals Paid Search Agency User-Generated Content 98

Vision6

JUNE 1, 2021

The California Privacy Rights Act (CPRA) and the phase-out of third-party cookies are the talk of the town. This is impacting how businesses engage potential customers, including practices like email marketing. But what does it all mean, and more importantly, how will it affect email marketers? What is CPRA?

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

Golden Spiral

AUGUST 4, 2022

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Rethink your marketing data analytics strategies.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Martech

APRIL 18, 2022

Customers’ increasing privacy expectations is yet another challenge for marketers when it comes to gaining trust. Three expert marketers talked about how to turn those challenges into opportunity during a panel recently at The MarTech Conference. ” It can’t be said enough — customers expect privacy. .”

Privacy 96

Privacy Ad Building Paid Search Agency Work Management 96

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. Apple’s overall market share went up, from 51.4%

Privacy Protection 97

Privacy Protection Privacy Email Marketing Mobile Marketing 97

Marketing Insider Group

AUGUST 21, 2023

If you want to be successful in digital marketing , you have to stay ahead of the curve. It’s a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. As you know, reaching the right audience is key to any successful marketing strategy.

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Features Work Management Privacy Marketing Management 226

The Lead Agency

AUGUST 25, 2020

Privacy online is one of their main concerns; however, at the same time, they want to have a personalised experience from the brands that they interact with. As such, the majority of online users today are taking steps to ensure their safety and privacy online. Today’s consumers are fickle.

Privacy 98

Privacy Privacy Policies Phishing Paid Search Agency 98

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Porch Group Media

NOVEMBER 15, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Here’s what he has to say. Start prioritizing clickthrough rates.

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Privacy Protection Privacy Clickthrough Click Rate 71