How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
How to Audit a PPC Account
NOVEMBER 2, 2015
You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Below are eight tips to provide you with the necessary ammunition to learn how to audit a PPC account. Campaign Settings. Ad Extensions.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon. But direct mail doesn’t have to be a “batch” process.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. It also includes some pretty big Google sites, like YouTube and Gmail.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Welcome back marketers. So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. The 2 nd half of this crucial marketing game involves serving said content across the limitless digital avenues to the students. Geyer). Not many.
How to Use YouTube's Analytics for B2B Marketing
NOVEMBER 23, 2010
YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. But how can you measure the success of your YouTube videos and apply this information to your overall marketing strategy?
Take your bloggers and social media influencers to lunch
MARCH 22, 2016
Like their Pages, follow their Board, subscribe to their YouTube. Same thing with influencer marketing. He’s both a totally jacked Greek god of CrossFit trainer and athlete and he’s also Spartan Race’s influencer marketing guy. He’s also a blogger and is very active on Facebook and social media. They may well say no, but they may say yes. And tweet it.
Why Mobile Advertising Is Critical for B2B Marketers
OCTOBER 20, 2015
Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. Yahoo Gemini – Yahoo’s native mobile search platform is continuing to gain market share in the mobile space. Google has expanded its mobile campaign offerings to include specific designations for apps in the Android or ITunes store.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. Analysis of Online Marketing Campaigns Effectiveness from A to Z by Search Engine Journal. The measurability of the web can be a double-edged sword.
10 Tips to Maximize ROI at Manufacturing Tradeshows
FEBRUARY 25, 2014
Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. You can include the discount code from the press release here, too, to incentivize attendees to check out your products in action or be wowed by your latest product in person. #3: Use Paid Search – Begin bidding on tradeshow keywords with your PPC budget. While the focus of this PPC campaign is to merely connect your company’s name with that of the tradeshow, you’ll want those who do click through to put their email address into a form on the landing page.
The 15 Best Content Marketing Videos Of 2015
B2B Marketing Insider
SEPTEMBER 15, 2015
We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. It’s true that content marketing is democratizing , and video is no exception. Examples Fernandez.
6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. . So what can marketers learn from successful vloggers?
3 Online Marketing Elements The B2B Organization Should Not Overlook
NOVEMBER 3, 2014
However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Ties To Traditional Marketing Tactics. Traditional marketing can go hand-in-hand with digital marketing (and in fact, it should!)
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Download our free guide here to learn about the fundamentals of inbound marketing.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. YouTube Targeting.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Social Ads & PPC.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land. How search can boost your social media campaigns by iMedia Connection.
Hard lessons agency customers need to learn about social media marketing
grow - Practical Marketing Solutions
DECEMBER 11, 2014
While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. My friend Laura Click of Blue Kite Marketing wrote a fab post outlining the problem with cheap social media marketing. This includes techniques like campaign tracking links, tags, pixels, etc. So I did that. Now what?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. companies now use social media for marketing. And 73% of U.S.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
But this doesn’t have to be the case with display ads in B2B marketing. In this post we’ll describe some best practices with help from online marketing experts. Display Ad Basics For B2B Marketers. To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. There is the affinity group and the in-market group. Think In Layers.
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. I’ve seen a few situations in the reverse as well. PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Good leads.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites. For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Marketing Automation.
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
OCTOBER 31, 2012
When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Let's break down some of the benefits of using LinkedIn PPC ads, and dive into how you can use them effectively. How do they compare to Google PPC
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. Is Facebook Losing its Marketing Mojo?
Affordable PPC Avenues for Marketing a Law Firm
APRIL 30, 2015
Traditional PPC advertising in Google and Bing can be tricky for lawyers and law firm marketing. This is not to mention that both Google and Bing have their own advertising policies which can limit your PPC strategies. If you don’t have the budget to spend hundreds of thousands—if not millions!—each Leverage YouTube Advertising to Create Effective Brand Awareness.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing. Email.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
And then there are acronyms associated with digital marketing that you may be less familiar with, especially since new ones crop up all the time. CAN-SPAM: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a law that was passed in the U.S. Can also be used with email marketing to measure people who clicked on a link within your email. or Bing.
Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
JULY 17, 2013
But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. These efficiencies will enable you to reallocate budget to other aspects of your marketing strategy. PPC Advertising. bin.”.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketing Research and Statistics.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. This will let marketers provide the most relevant content, when and where a user needs it.
Is Marketing Staffing Going the Way of IT?
B2B Marketing Traction
MARCH 7, 2014
With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing. The old static models of full-time marketing employees may not be serving your company anymore. believe that marketing staffing is becoming more like IT (Information Technology) staffing. The same thing is happening in marketing.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Definitely! Maybe not.
The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
Modern B2B Marketing
OCTOBER 26, 2011
Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Event Marketing. Serious props go out to a marketing team that can execute such an event. Video Marketing. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. YouTube.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
As marketers, we''ve had it drilled into our heads that conversion rates of 3-7% or so are pretty good -- so you might think 10% is pretty fantastic. The percentage of marketers investing more than 50% of their digital ad budget in remarketing doubled from 2013 to 2014, but that only brought it up to 14%. Take a look at this data from PPC Hero : Image Credit: PPC Hero.
Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
MAY 12, 2013
Whether you''re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. This week, this saying held especially true in the world of inbound marketing. We''re still not sure yet if this new feature is good or bad news for marketers.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Mark Walsh reports on the expanded options for audience targeting introduced in LinkedIn ads early last year, how LinkedIn ads work, how the enhanced options help marketers, and how they are likely to be received by LinkedIn users. by Market My Career.
Lead Generation Marketing Budgets
SEPTEMBER 27, 2012
MarketingSherpa has a series of case studies on how to make the most of your marketing budget. B2B Social Marketing: 4 ways to build one-to-one relationships with social influencers. Social Media Marketing: 7 steps for using contests and sweepstakes to promote your brand. Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI.
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. Let’s take a deeper look into Empire Avenue and see as to why it matters to social media marketers. minutes YouTube 17.8 Empire Avenue Social Media Marketing
Your Instagram Feed Now on the Web, and Other Marketing Stories of the Week
FEBRUARY 10, 2013
If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. Of course, we’ll also give you an update on what’s happening in the world of marketing today. ;-) Ready to get started?