Remove campaign portal
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NetLine Academy Has Landed to Better Educate B2B Demand Generation Marketers

NetLine

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Academy was designed with B2B marketers, agencies, and media companies in mind.

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Onesend and ActiveCampaign support Australian office gear sales

Martech

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. OnesendHQ Portal Companion, which expands ActiveCampaign partner portal capabilities.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts.

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9 account based marketing (ABM) tactics to help maximize your ROI

Rev

Account based marketing (ABM) on paper sounds like a great idea. All you have to do is create a campaign that targets a specific account or set of accounts, track the results and adjust your strategy as needed. What is account based marketing? But where do you start? What ABM tactics should you use?

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7 steps to make sure you’re getting everything from your marketing software

Martech

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. What features matter most for your marketing stack?

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Content Marketing Showdown: Google vs. Facebook

Contently

However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. They offer tutorials, stats, and features to digital marketers for free. Its marketing reflects this. Thus Google can act as a paternal online figure and direct users to pay-to-play products.

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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Today, as communication portals have been invented and streamlined, the inside sales rep gig has expanded – but the essentials of the position remain the same.

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