Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results
ViewPoint
NOVEMBER 13, 2017
The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). times more responsive to quality multi-touch campaigns than are junior executives. For one client, it takes 9.82
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